Mexico City.- Roberto Servitje Sendra, co-founder of Bimbo who died this Thursday, transcended in the business world for his humanistic vision of leadership, based on the dignity and value of work as a development path.
In his book “Bimbo: Business Success Strategies”, Servitje shares his vision of leadership, not as a position of power, but as a commitment to the positive transformation of people and society.
Next, a selection of phrases on this subject:
- “Leader is the one who dreams, risks, Innova. He is the one who seeks situations: when they are not enough for their purposes, it modifies them; and when they do not exist, he creates them.”
- “The leader guides, communicates, convinces, excites. It helps others to identify new objectives.”
- “Leadership is something that can be acquired and that often arises for historical reasons or for pressures of the moment.”
- “The leader must love his fellow men. This characteristic would seem to be enough, but it is worth being more precise.”
- “The leader must be complete. This implies a solid base of moral values.”
- “It must be tenacious, and its tenacity must be accompanied by vitality, responsibility and effective work.”
- “You must have desires for achievement, yearnings for realization, dreams and hopes, reflection, fundamental thought.”
- “You must have social responsibility, know social principles and know how to apply them.”
- “You need communication capacity.”
- “It must be prudent, it needs humility and must have strength.”
Soser context:
Roberto Servitje Sendra, the businessman who defended respect for dignity and work as a source of realization
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