A strategy that can help avoid the extinction of a company is the timely implementation of artificial intelligence (AI), say digital transformation specialists.
They even assure that this technology is becoming a key tool, especially for small and medium-sized companies.
However, they highlight that in Mexico there are few organizations that know how to take advantage of artificial intelligence.
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Thus, to avoid the deterioration of a company or even its end, there are 3 cases that those involved in business processes can take a look at.
A first frequent case in which organizations can rely on artificial intelligence is when they need to stand out to consumers, and get ahead of their competitors, says the consulting firm Keyrus, specialized in digital transformation.
“Seven out of every 10 organizations that approach us face the challenge of standing out from the competition,” says the consultancy.
They are organizations that advertise, but they do not know their clients and their motivations, complete.
Thus, with artificial intelligence, organizations can refine their marketing, that is, undertake an analysis to profile their customers and ensure that their advertisements and content are appropriate and reach the right people, says Keyrus.
A second case of applying artificial intelligence in companies is when organizations detect internal processes that reduce their productivity.
“It is essential to know what is done in each area of the organization, how frequently, who executes it, how many steps each activity entails and what tools are necessary for collaboration and reporting.
All this information, stored in different areas and formats, will feed the algorithms that, through AI, will homogenize and give meaning to the data,” said Raúl Castellanos, Keyrus Country Manager in Mexico.
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And the third use case for artificial intelligence is when the organization’s customers are not having the best experience.
“Using a customer data platform, you can better understand consumers, achieve their loyalty and even create a lasting bond based on a real connection,” Keyrus adds.
The firm Salles Sainz Grant Thornton highlights that 6 out of 10 companies plan to increase their investments in the next 12 months, and of those companies, 47% are willing to invest in artificial intelligence
But he warns about the importance of organizations distinguishing between automation and artificial intelligence to avoid falling into fraud.
Automation refers to the execution of repetitive tasks following predefined rules, without the need for learning or adaptation, while artificial intelligence implies the ability of a machine to learn from data, adapt to new situations and make more complex decisions autonomously. , he clarified in a conference.
“Companies that are investing in technology must be careful not to be fooled by vendors that label basic automation products as artificial intelligence,” says Fidel Delgado, BAS Coordinating Manager in Grant Thornton Mexico’s Mexico City office.
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