Formula E, a 100% electric single-seater competition, closed its 11th Season with record numbers. Global television audience of 561 million, 1,390 million interactions on social networks, 422 million followers around the world… The United States, China, the United Kingdom and Germany, the main markets, with 37% of the total fans. And the Mexico City E-Prix established a new historical record with 46 million viewers on television.
According to data shared by the competition, audited by Kantar Media, the average audience per race was 33 million people, 16% more than the previous season.
Number boosted by its appointment in Mexico City last June, which established a historical record with 46 million viewers on television, 38% above the average. On the other hand, in markets such as the United Kingdom and Germany, the accumulated audience grew by 41% and 12%, respectively.
An international community of fans, on all platforms, that grows for FE. The championship has 422 million followers, an increase of 13% year-on-year and 38%, taking Season 8 as a reference. Of them, the United States, China, the United Kingdom and Germany have 158 million followers, 37% of the total.
Total views through social networks increased by 47% and impressions exceeded 1.39 billion – a growth of +14%. In addition, TikTok consolidated itself as the most expanding platform, with 37% more followers, ranking as the second most followed network, with 1.4 million, only behind Facebook, with 1.5; on Instagram they have 1.3.
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Formula E breaks records: 561 million viewers and an expanding global community
“The results of Season 11 are a clear confirmation of Formula E’s strategy: to deliver world-class, unpredictable racing in the heart of iconic cities. Achieving a 14% increase in our global television audience to 561 million viewers and growing our already highly engaged fan community to over 422 million worldwide is an exceptional achievement,” said Jeff Dodds, CEO of Formula E.
Formula E is already preparing for its Season 12, which will start on December 6 in Sao Paulo (Brazil), in the first of the 12 rounds – the largest calendar in the history of the competition – which will include new venues in Madrid – Jarama Circuit – and Miami, in addition to the return to Berlin, Tokyo and Shanghai. The last test, again in London (August 15 and 16, 2026).
Before, the teams will complete the preseason tests at the Ricardo Tormo Circuit in Cheste (Valencia), from October 27 to 30. All 20 drivers from the ten teams that make up the grid for 2026 will participate, with five still to be confirmed.
After these tests, the FE will carry out for the second consecutive year – in 2024 it had to move to Jarama for the dana in the Valencian Community – an exclusive day for women, with 20 drivers who will enjoy a full day on the track, with the objective of the championship to give more opportunities to women and that in the near future they can settle on the usual grid of a season.
In addition, during these days the ‘FIA Girls on Track’ program will be developed, with activities for a hundred young people from the Valencian Community. This initiative will offer workshops, visits and meetings with drivers and teams, in order to bring motorsports closer to new generations of female drivers.
With information from EFE.
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