Six years after the departure of Jorge Vergara, the AKRON Stadium inaugurates a space that seeks to keep his vision and spirit alive. JOVEM, the Jorge Vergara Museum, was born as a tribute to the founder of Grupo Omnilife–Chivas, conceived not only as a venue, but as a living laboratory where art, technology and memory dialogue to provoke, inspire and transform.
“It is an accumulation of many emotions, continuing my father’s legacy, but from a new place, where we are imprinting our vision. This is not only an issue of the Vergara family making a museum for Jorge Vergara; we want it to truly be a cultural and artistic proposal for the city,” says Amaury Vergara, president and general director of Omnilife.
Jorge Vergara understood art as a tool for personal expansion. Its promotion of young talent, scholarships for studies abroad and support for cultural projects, from the Guadalajara International Book Fair to films such as And your mom too y The Devil’s backbone, They reflect a vision that sought to broaden the world through creativity.
JOVEM takes up that spirit and projects it towards new generations through experiences that combine human sensitivity, innovation and self-criticism. Its vocation is to be an interactive and technologically immersive space, capable of attracting both art and football audiences, two universes that converge here to show that inspiration can be born in different terrains.
“The museum is designed to become a piece of art in itself,” says Amaury Vergara. Under that premise, JOVEM invites you to experiment with tools that do not simplify, but rather expand creative possibilities. His proposal moves between the popular and the experimental, between the intimate and the disruptive; It is a place where it is worth failing, imagining and trying again.
The inaugural exhibition, Living Memoryproposes a sensory journey that uses light as a metaphor for personal and collective transformation. Lighting installations, interactive pieces and audiovisual experiences make up a journey that connects emotion, memory and technology.
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JOVEM: a dream come true that keeps a legacy alive
“We have to be serious and create a project that has a good proposal, and that is a great responsibility. It is part of continuing with the spirit that my father had: changing the country, supporting talent, looking for projects that transform consciousness and ensuring that people leave here inspired,” adds Vergara.
JOVEM aspires to be a meeting point to dream: a space where the local dialogues with the global, where sensitivity coexists with creative speculation, and where the present opens the way to what does not yet have a name. A museum that not only preserves the memory of Jorge Vergara, but also promotes the construction of new views for the future.
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