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In a highly digitalized world, art seeks new channels of connection with society, Artevivo emerges as a proposal that combines artistic creation, sustainability and sensory experiences.
Two founders with complementary trajectories, Rosana and Karla not only share cultural roots, but also a passion for art as a vehicle for human connection. Their story begins in the post-pandemic, when they decided to create a platform that represented living artists, facilitating their presence in international markets and their dissemination and professional growth. Both businesswomen understand that art is not only the final product, but the process, the story and the emotion that surround it.
With different trajectories, one in wellness, luxury and beauty, the other in international trade and finance, they have managed to consolidate a business model that combines portfolio theory with artistic evolution. Combining diverse talents in style and experience Instead of rigid structures, Artevivo is based on malleable systems that allow it to adapt to trends without losing ethics or aesthetics.
A company with purpose
Artevivo is not a traditional gallery. It is a company that integrates art with sustainability initiatives, seeking that each transaction has a positive impact on the environment and society. Through its “Give a Life” initiative, each sale contributes to the reforestation of small agricultural producers. The company is also committed to emotional education through art. “We all have a right hemisphere that connects us with emotion”, affirm its founders.
For this reason, its exhibitions seek to arouse curiosity, wonder and inspiration in the public, bringing art closer to new audiences. The model seeks to demonstrate that it is possible to generate economic value while maintaining a commitment to the environment and the community.
The new concept of art that connects
Artevivo proposes a concept of living art, where the artist not only exhibits, but actively participates in the experience. Through its White Cube format, the company organizes exhibitions in curated spaces where the artist paints live, tells his story or performs performances that connect directly with the viewer. Where his works can also be seen live, in multimedia format and even in fashion garments. These experiences have been taken to settings as diverse as regattas, climate change fairs, shopping centers, industrial developments and corporate meetings. The idea is to take art out of the four walls of the traditional gallery and take it to the real world, where it can generate impact, reflection, dialogue, curiosity and of course profits for the artist and their representatives.
Art, fashion and experiences
In addition to representing visual artists, Artevivo has ventured into artistic fashion, creating living garments that allow people to carry art with them. It also organizes events that combine art with music or dance and sustainability, generating multisensory experiences that connect with diverse audiences. Its headquarters in Miami, Florida, functions as a base from which local and international projects are developed. They have exhibited in countries such as Mexico, the United States, Spain, Italy, the United Arab Emirates, Argentina and Brazil, consolidating a global network of talent and collaboration.
Social and environmental impact
Artevivo has developed a model that seeks to link art collecting with sustainability initiatives. Through its program, each acquisition of work contributes to projects such as the reforestation of small agricultural producers or fishermen, integrating art into a framework of social and environmental responsibility.
The objective of this approach is to offer collectors and the general public the possibility of participating in experiences or transactions that, in addition to promoting artistic talent, generate a positive effect on the environment.
Guardianship with cause
Artevivo carefully selects its artists and although some of its artists present dense and somewhat dark works, Artevivo finds the message positive, optimistic and the emotion is constructive in simple or deep reflections. Support causes such as education, the environment, local communities, innovation, women, children, finding in each piece, in each event a manifesto of conscience. Its portfolio has a strong Latin American presence, but with global reach. The company also empowers new generations of artists, content creators and curators, and octogenarian teacher talent by fostering a resilient ecosystem that grows with the challenges of tomorrow.
Innovation without fear
Rosana and Karla are not afraid to experiment with new sales techniques, exhibition formats or communication channels. They have learned through practice, maintaining an open attitude to change and continuous improvement. For them, mistakes are learning opportunities, and innovation is the engine that drives their vision. This mentality has allowed them to consolidate a company that not only sells art, but also generates culture, awareness and community. Artevivo is an example of how art can be profitable, sustainable and deeply human.
Art as a bridge
In times of polarization and disconnection, Artevivo proposes art as a means of encounter between reason and emotion, between the individual and the collective, between cultural activity and social purpose. The model seeks to show that it is possible to generate economic value while maintaining a cultural and community focus, and that art can have a transformative impact in different contexts.
For those who wish to approach art from a broader perspective, whether as spectators or participants, Artevivo offers spaces for experience and dialogue.
More information at:
Website: https://www.artevivoglobal.com
Instagram: https://www.instagram.com/artevivoglobal
The information contained in this article is for informational purposes only and does not constitute financial, legal or investment advice. Any reference to the acquisition of works, programs or prices corresponds solely to the description of the Artevivo model and must be evaluated independently by each interested party.
