a race for innovation

These transportation applications have managed to establish a global model that is characterized by operational efficiency, ease of use and fare transparency. Its implementation in more than 70 countries exemplifies the ability to standardize a service that used to be fragmented at the local level. Through its intuitive application, global transportation companies have attracted millions of users, generating a significant impact on the collaborative economy. However, this success has also revealed important weaknesses that highlight the challenges of a globalized model.

Among the main criticisms of the model of global transport companies are the high commissions imposed on drivers, which reduce their profitability, and the lack of participation mechanisms that promote their well-being. For users, issues such as dynamic rate fluctuation, lack of service customization, and security concerns have limited the perception of reliability. Additionally, in many regions, these companies have faced regulatory challenges that make their operations difficult.

Facundo Rancaño, CEO of Pont Solutions and specialist in the subject, explains that, although these apps have transformed the industry, “their model could evolve towards more adaptable systems that address the specific needs of each region.” The ability to customize technology could be the key to overcoming these barriers and improving both the driver and end-user experience.

Traditional transportation companies face critical challenges in their transition to digitalization. Their reliance on manual systems, combined with a perception of obsolescence, has eroded their competitiveness against technology platforms that offer speed, accessibility and convenience. These companies often lack the tools necessary to deliver a comparable user experience, leaving them at a disadvantage.

According to Rancaño, “technology is not only a facilitator, but an imperative necessity.” Custom applications can transform these businesses, allowing them to implement solutions such as route optimization, digital payment integration, real-time fleet management, and customer feedback systems. This approach not only improves operational efficiency, but also reinforces the public perception of traditional companies as modern and reliable options.

Rancaño points out that many traditional businesses have a unique advantage: their intrinsic connection to local communities. “These companies know better the specific needs of their environment, and by integrating technology, they can offer highly personalized and competitive services,” he comments.

A key differentiator between transport platforms and local solutions lies in the ability to adapt to the particularities of the market. Traditional companies possess a deep knowledge of their communities, which, combined with modern technology, can become a significant competitive advantage.

“Customized solutions allow these companies to build a closer relationship with their users, offering more relevant and effective services,” explains Rancaño. Furthermore, this adaptability not only strengthens customer loyalty, but also promotes long-term operational sustainability by responding agilely to changes in demand or the environment.

At only 24 years old, Facundo Rancaño has shown that youth is not an impediment to leading a transformation in the transportation industry. As co-founder and CEO of Pont Solutions, he has implemented disruptive technologies in more than eight countries in Latin America, positioning himself as a benchmark in technological customization applied to transportation.

A notable case was in Colombia, where a transportation company faced a rapid loss of users to informal competitors. Thanks to the implementation of a customized application, the company was able to optimize its operations, diversify its services and significantly improve customer satisfaction. “This case validates how an investment in technology not only solves immediate problems, but also creates opportunities to innovate and grow,” emphasizes Rancaño.

Pont Solutions has also developed solutions that allow companies to integrate advanced features, such as predictive analysis tools to anticipate demand, and loyalty systems that reward frequent users. These innovations not only improve the user experience, but also increase operational profitability.

Looking ahead to 2025, technological trends in private transportation point towards artificial intelligence, modular ecosystems and sustainability. Tools such as machine learning will allow for more efficient predictive management, while the Internet of Things will facilitate connectivity between fleets and urban systems. These technologies will help reduce operating costs and improve user experience.

Rancaño emphasizes that “the key to the future lies in combining advanced technology with a human approach, adapted to local realities.” This balance will allow both international platforms and traditional companies to thrive in a constantly evolving market. Sustainability will also play a central role, with an increasing focus on the adoption of electric vehicles and ride-sharing systems that reduce the carbon footprint.

The technological revolution in private transportation is not only transforming the way people get around, but also the paradigms of business leadership. Thanks to innovators like Facundo Rancaño, the sector demonstrates that adaptation and customization are essential to navigate the challenges of the 21st century.

The future of transportation will not be defined solely by global giants, but by those who manage to understand and respond to the specific needs of their communities, thus building a more inclusive, sustainable and resilient model. In this new landscape, personalized technology is not just a tool, but a strategic enabler that redefines urban mobility.