Abramson Brothers is joining the wave of Midtown property owners turning their aging office buildings into apartments.
The longtime office landlord filed plans last week to convert its 90,000-square-foot building at 333 West 52nd Street in Hell’s Kitchen into a 108-unit residential property, according to a filing with the Department of Buildings. Architecture firm CetraRuddy, which has become a go-to for office-to-residential conversions across the city, is leading the redesign.
Abramson Brothers has owned the building since around the time of its founding in 1957. This will be the firm’s first office-to-residential conversion.
Plans call for ground-floor retail and parking, while the bulk of the 1928 building is slated to become apartments. The lower level will include a co-working space. Amenities include a fitness center and terrace.
Adam Abramson, who is listed as the applicant on the filing, said he plans to use the 467m tax incentive program, which offers property tax breaks to owners converting outdated office buildings into apartments. He declined to comment further on the project, saying they are early in the process. The plans were first reported by PincusCo.
The project adds to a growing roster of conversions in Hell’s Kitchen and Midtown West, where smaller office footprints and fluctuating demand have pushed landlords toward residential conversions. Older mid-rise buildings like 333 West 52nd Street have emerged as prime candidates for redevelopment.
Nearby, Yellowstone Real Estate Investments is converting the 600-key Watson Hotel in Hell’s Kitchen into a 249-unit apartment building. Isaac Hera’s firm is also planning a 422-unit conversion of a Midtown West office building at 1730 Broadway. Madigan Development is converting a 12-story Midtown property at 45 West 55th Street into a 17-story residential building that will feature 42 units.
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