Given this new approach, Advertising Week Latam returns to Mexico City starting this Tuesday for its seventh edition. “The event in CDMX has been positioned because it is the place where we can bring together the main industry leaders, both from Latin America and worldwide, which allows us to offer a meeting that covers everything from digital transformation to consumer behavior. “says Douglas Rowell, president of Advertising Week Latam, in an interview.
Rowell listed some of the trends that will be discussed in depth at the meeting that will take place at the Papalote Children’s Museum, among which the almost instantaneous interaction between advertising and eCommerce platforms stands out, for example, through Social campaigns. Commerce.
Likewise, the expert specified that Artificial Intelligence, after several years of offering solutions to advertising, today has become the technology that provides the greatest added value to brands when personalizing the marketing experience.
“Today, AI helps us from content strategy, to improve and make messages more effective, to the business side, where B2B platforms already have personalized support tools, chatbots and agents that help you make more efficient and build your demand, your sales and conversions,” says the specialist.
Advertising Week Latam is the headquarters where advertising professionals, large media and entertainment corporations, as well as leaders of small and large agencies meet to learn about the trends and discussions that will captivate audiences in the near future.
“It doesn’t matter if you have an agency of 20 people or one of 10,000, what we must find is the way to think strategically to adapt the value proposition and the product to the needs of an audience,” says Rowell.
In the world of advertising, explains the specialist, the winners are those who operate consistently and agilely to communicate their brand value in a specific context of the public: from understanding their socioeconomic conditions, their cultural sensitivities and even knowing which They are the platforms and formats through which certain populations or social groups receive information.
What’s new at Advertising Week 2024?
This edition of Advertising Week Latam will feature more than 300 experts from different fields, which will mark a new record of speakers for the meeting.
Attendees will be able to enjoy a dynamic in which more direct conversations are proposed, with realistic perspectives, fresh advice and not just flat presentations.
“We will have 320 one-on-one sessions, workshops and seminars, all focused on these trends and trending topics. We create many moments through VIP dinners, breakfasts, networking, cocktails, where people can come together to listen and network directly,” Rowell detailed.
During the three days of duration, Advertising Week Latam expects to bring together around 7 thousand attendees who will be surprised by experiences organized by the participating brands.
Under an increasingly immersive proposal, the meeting will take advantage of the presence of the big players in media and entertainment to create exciting memories around the possibilities of marketing.
The event in Mexico has allowed Advertising Week to seek new experiences in the Latin American world. Thus, the organization is already planning upcoming events in Brazil, Colombia and Argentina, in addition to an edition in which bridges can be created with the Hispanic public in Miami
“We are creating and expanding our Hispanic Day to take it to a global level, as well as a collaboration with the We Are All Human foundation, headed by Claudia Romo, with which new initiatives and work with agencies, brands and entertainment groups that work with the Hispanic market in the United States,” Rowell concluded.
