Almost 15 years ago, Luis Arturo Villar Sudek began creating content for the internet world. For Luisito Comunica, as he is popularly known, it all started while he was studying Communication Sciences at the Benemérita Universidad Autónoma de Puebla and in his free time he produced his own videos.
Today, the 33-year-old Mexican creator has become one of the most popular YouTubers in Latin America and his agenda also includes managing a business portfolio, which has allowed him to venture into the restaurant, tequila and, now, mobility, with the sale of electric bicycles.
But beyond his businesses, the main achievements in his career are found in the positive reactions he has managed to provoke in the people who see him on the other side of the screen.
“Among my main achievements is making myself known among so many people… earning people’s affection, which is something very nice (…) I am very happy,” says the content creator in an interview.
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Luis Arturo is also the author of books, such as “Amazing Places” and “Disturbing Stories.” He has received several recognitions, the most recent was the “Legend” award at the Eliot Awards 2024. Currently, his presence on the Tiktok, Facebook and YouTube platforms accounts for a total of 130.1 million followers.
Luisito Comunica considers that to be in the creative industry, diversification in professional activities and perseverance are necessary, as one of the most important elements, even beyond talent or the final quality of a communicative product.
“Everything is consistency. Being present is what is going to give results,” he says.
For Luisillo, as he calls himself, it is important to encourage new generations of content creators to nurture the creative ecosystem, since it is an industry that requires everyone’s work to enrich and grow. “Working together we are stronger.”
