Good morning everyone! Welcome to our live coverage of today’s Apple media showcase. We have three reporters on the scene at Apple Park in Cupertino, California to bring you live coverage. You’ll hear from Adrienne So, Julian Chokkattu, Lauren Goode, Brenda Stolyar, and Michael Calore throughout the event. Reece Rogers is also there, posting on our social platforms.
Apple’s presentation begins with 10 a.m. Pacific, 1 pm Easternand 6 pm in the UK. We have a complete rundown of how to watch the show and what to expect.
Return approx 30 minutes before the performance begins—around 9:30 a.m. in California—and you’ll see the words on this page replaced by a feed of our live updates.
The short version of what to expect: iPhone 16 models in both standard and Pro versions, a new Apple Watch Series 10 in standard and Ultra versions, some refreshed AirPods, and a refreshed Mac Mini. Of course, we’ll also hear a lot of talk about software, from Apple’s various device operating systems—iOS, macOS, watchOS, iPadOS, tvOS—to the Apple Intelligence features that tie it all together.
Today’s event invitation features the slogan “It’s Glowtime” along with the Apple logo rendered in vibrant glowing colors. The same colors used in the logo now appear as a glowing ring around the edge of the display to indicate Siri is “active” and listening. We take that as a strong hint that Siri will have some significant time periods. We don’t expect to see new iPads or MacBooks released at today’s event, but hey, you never know.
To watch, you can of course press play on the video stream on this page. But it’s better on the big screen. You can watch it on your TV’s YouTube app; just focus on Apple’s YouTube channel. You can also watch it on Apple’s own streaming app. If you have an Apple TV or any streaming box, just go to the Apple TV+ app. When you open the app, the livestream for the event should be prominently displayed right at the top. This works even if you don’t subscribe to Apple’s paid streaming service. Watching it on television frees up your laptop screen so you can follow the live blog—and poke fun at X or Threads or Mastodon or Bluesky.
See you here about half an hour before the event starts!
