Apple positioned itself as a leader in global smartphones sales during the first quarter thanks to the launch of the iPhone 16E and the strong demand in countries such as Japan and India, according to data from Counterpoint Research.
Apple controlled 19% of the smartphones market, despite stagnant or decrease sales in the US, Europe and China, followed by Samsung with 18%, according to Counterpoint.
The data suggests that iPhone demand remains strong in emerging markets, even with sales in difficulties in China due to the competition of local companies such as Huawei and the lack of artificial intelligence functions.
On the other hand, International Data Corporation, which mainly tracks shipments instead of sales to consumers, reported that global smartphones shipments increased 1.5% in the first quarter, thanks to Apple anticipated the offer to avoid possible tariffs under the mandate of US President Donald Trump.
Apple shares rose around 3.5%.
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Trump’s tariff fluctuate and the climbing of global commercial tensions caused turbulence in world financial markets during the last two weeks, a worsening of economic perspectives and the possibility of greater inflation.
Apple had chartered cargo flights to transport 600 tons of iPhones, or up to 1.5 million, to the United States from India in an effort to evade tariffs.
However, Trump’s decision to exclude smartphones, computers and other electronic products from the wide reciprocal tariffs imposed on China caused an increase in global technological actions on Monday.
“The recent exemption from the US government, which suspends tariffs on the importation of smartphones from China, offers temporary relief to US companies, but a great dependence on the Chinese supply chain persists in the middle of the continuous tariff volatility,” said Ryan Reith, vice president of the world monitoring group of IDC devices.
“At this time, American smartphones brands should focus on taking advantage of the exemption by manufacturing and sending as much products as possible.”
Counterpoint, who hopes that the smartphone market will decrease this year due to uncertainty related to rates, said Xiaomi continued its impulse of sales in third place, while Vivo occupied fourth place and Oppo the fifth.
With Reuters information
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