Apple prepares to launch on Wednesday a new iPhone economic model with which it seeks to get a greater share of the mid -range phone market and defend against the competition of rivals such as Samsung and China Huawei.
The fourth generation of the low -cost model, known so far as iPhone, will face the popular Android smartphones at a time when consumer electronics manufacturers seek to incorporate artificial intelligence tools to their devices.
The current generation of iPhone SE, launched in 2022, is available for $ 429 and is likely that the latest version has a price higher than the model it replaces. The iPhone 16, launched in September, is sold from $ 799.
“If the SE 4 offers significant improvements in design, performance and artificial intelligence functions, it could revitalize its attractiveness in the market and reinforce Apple’s position in the different price segments,” said Varun Mishra, a senior analyst of Counterpoint Research.
Do not miss: Nike will release a new sports brand for women with Kim Kardashian skims
The new iPhone
At the end of last month, Apple predicted strong sales growth, indicating that the company will recover from the fall of iPhone sales as the artificial intelligence functions in the coming months in more regions and languages.
However, analysts have been cautious about the impulse that these tools could give to sales, since Apple’s functions will be displayed by phases in some regions in their last range of iPhone 16 and in the iPhone 15 Pro model .
The sales of the model is as part of the total income from iPhones have fallen from 10% since its introduction in 2016 to about 1% last year, according to Counterpoint Research.
This year’s update is expected to renew its design, the start button will be broken down and introduced its Faceid function, in addition to camera updates and processor to admit AI functions, according to analysts and media.
With Reuters information.
Subscribe to our YouTube channel and do not miss our content
Follow business information in our specialized section
