Apple will surpass Samsung in smartphone shipments for the first time in 14 years, thanks to a 10% year-on-year increase in shipments of its iPhones, according to a market study by Counterpoint Research published this Wednesday.
Apple is expected to end up with a 19.4% share of the global smartphone market, while Samsung is estimated to lag behind with 18.7%.
Specifically, Apple will ship around 243 million iPhones worldwide this year, as detailed by Counterpoint Research to CNBC.
By region, sales of the new iPhone 17 and iPhone Air in the US in the first four weeks after their launch were 12% higher than those of the iPhone 16 series, excluding the iPhone 16e.
In China, sales of the iPhone 17 series during the same period were 18% higher than its predecessor, according to data from Counterpoint Research.
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Although shipments do not exactly reflect the number of sales, this figure is a clear indicator of the demand and commercial expectations of manufacturers such as Apple or Samsung.
Apple’s success in this campaign is marked by the launch last September of the new iPhone 17 series, in addition to the popular orange iPhone 17 Pro. The company with the bitten apple also launched the iPhone Air for the first time.
“Beyond the very positive market reception towards the iPhone 17 series, the key factor behind the improvement in shipment forecasts is that the replacement cycle has reached its inflection point. Consumers who purchased smartphones during the COVID-19 boom are now entering their renewal phase,” said analysts at the entity.
Samsung, for its part, could face challenges in the low and middle segments of the smartphone market from Chinese manufacturers, which could hinder the South Korean giant’s ability to regain the top spot, Counterpoint adds.
With information from EFE
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