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Age is no longer a barrier to lead the transformation of key industries such as marketing. They demonstrate it Karina Rosas and Pepe Gonzáleztwo creative young people, who at 27, are rewriting the rules of a changing industry with Kool Studioa creative house and producer house founded in 2022 in Monterrey, Nuevo León.
Kool Studio arose in response to a market that demanded something different. Since then, it has led a structural change in marketing by integrating creativity, technology and cultural understanding in each project. In less than three years they have developed campaigns for brands such as Rappi, Uualá, Grupo Herdez, Sigma Food, New Balance, Tec de Monterrey, Diamond Films, Televisa, Televisa, Matteland Football Club Monterrey (Rayados), with whom they achieved an organic scope, positioning the pet “monkey” as a relevant asset in the digital conversation with a strategy that transformed the perception of the fans and placed Kool as one of the most influential studies in the region.
The founders of Kool Studio have also demonstrated that young leadership is synonymous with experience, strategy and results. At their young Kari and Pepe have consolidated Kool as a reference, operating with an agile approach that allows them to design creative, measurable campaigns and with a long -term vision, with concrete results and sustained positioning for their clients.
“We started as creators, not as entrepreneurs. We saw in the short form A blue ocean and turn it into a business model. Our formula remains the same: hyper custom content that connects because it feels real, not as an ad, ”said Kari Rosas, creative director and CEO of Kool, who was also recognized in the ranking of the 200 most important women of business in Mexico 2025.
Kari’s leadership has also been recognized in the main business and marketing forums. In 2024 he participated as a panelist in Advertising Week Latam and at the summit of the 1000 most important companies in Mexico.
From the beginning, Kari and Pepe understood that building an agency with real impact required more than good ideas, a team was needed with vision, preparation and execution capacity at the highest level. Kool was born from the content, not from an office. Both began as creators and today their communities exceed more than 180k followers on Instagram and 800k in Tiktok. Thanks to the fact that the Kool team are also creators of content, it is that they are considered the strongest creative house with young specialists in strategy, design, creative direction, audiovisual production and digital content, which dominate the languages of current platforms and understand them from the origin.
“In Kool, young talent is a competitive advantage that has allowed us to innovate in an industry that demands a new approach. We anticip drives each project. ” Pepe Gonzalez, co -founder and executive producer pointed out.
The success of the company has been such that it has been the first agencies in Mexico to receive certification as Tik Tok Marketing Partner. In 2024 they participated in Tiktok Summit Latam in Brazil where Kool Studio received the recognition “Creativity Genius”, one of the highest recognition of the industry at the regional level, which consolidates its position as referents in Latin America and validates its ability to transform ideas into relevant, strategic and world -class content, leaving Mexico and Kool in the center of the conversation. The duo formed by Kari and Pepe stands out for complementing strategically combining the expertise in marketing and audiovisual production to make the creative vision of the team tangible.
In addition, Kool has the TTCX Partner distinctive of Tiktok, an exclusive program for selected creative agencies, certification that supports its strategic and creative capacity to collaborate directly with the platform in high -level campaigns for brands in Latin America. A sample of this is the campaign developed for Mattel, where they recreated real moments of use, combining entertainment, trends and pop culture to authentically connect with the user.
The company is defined as a creative agency and 360 producer house that was born in the middle of the Short form content. Its ability to translate the dynamics of the short format into larger scale campaigns has marked a turning point in the industry. Proof of this is the “the correct answer is ualá” with the Capi Pérez produced by Kool that reflects how they have managed to evolve without losing their essence.
Undoubtedly, Kool Studio has planted the seed of a new era of marketing, combining vision, creativity and business talent. Today they expand their portfolio with international marks in key sectors, integrating artificial intelligence in its processes and highlighting as one of the first expert agencies in Tik Tok Shop, with a strategic approach that consolidates its global growth and projection.
