Bad Bunny exceeded all expectations to announce eight concerts at the GNP Seguros Stadium in Mexico City and broke the ticket sales record on the Ticketmaster platform.
Since May 12, when the Puerto Rican artist announced just two dates, more than 2.2 million people entered the Ticketmaster México portal, the ticket office said.
This generated a demand for more than 7.5 million tickets, more than 15 times the offer available so far, despite the six new dates that have been confirmed throughout the week to give a total of eight presentations.
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According to Ticketmaster, to meet this extraordinary demand, the Puerto Rican artist would have needed to offer at least 123 dates in the Mexico City, an unprecedented figure for a single artist in this stadium.
“Only days after the announcement of his visit to Mexico, Bad Bunny already made history in the country. The sale of tickets for its 8 concerts in the iconic GNP Seguros stadium in Mexico City unleashed a demand that exceeded any expectation and made clear the magnitude of the phenomenon that is the Puerto Rican singer,” said the newsletter.
Company data show that, during the sales process, more than 1.2 million unique fans formed virtual row to ensure their tickets, with an average of 3.4 tickets acquired in order.
All tickets were bought in digital format through Safítix, the ticketmaster security technology that seeks to reduce the resale and guarantee the authenticity of the tickets.
“If those 1.2 million people had made a physical line, it would extend from Mexico City to Guadalajara.”
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Ticketmaster also shared the profile of the attendees: 66% of the buyers were women and 34% are between 18 and 24 years old, followed by 30% in the range of 25 to 34 years.
In addition, 45% of attendees come from outside Mexico City and the State of Mexico, which underlines the regional impact of the event and its nationwide attraction.
With EFE information
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