The Puerto Rican singer Bad Bunny will be recognized as ‘Artist of the 21st Century’ at the 2025 Billboard Latin Music Awards, which will be held in Miami on October 23, the Telemundo network and the organization of the award announced this Thursday.
The recognition celebrates the Puerto Rican artist’s historic dominance on Billboard’s Top Latin Albums and Hot Latin Songs charts over the past 25 years, with multiple multi-platinum albums and singles that have broken records and redefined the standards of success in Latin music, a statement said.
“Bad Bunny’s recognition as Billboard Latin Artist of the 21st Century is based on his unprecedented dominance of the Billboard charts over the last 25 years,” the statement said.
The lead ranges from multiple songs debuting simultaneously at the top of the charts to album releases that took center stage in the global conversation, including chart performance that set a new standard for Latin music.
Billboard and Telemundo emphasize that beyond his musical career, Bad Bunny has expanded his influence to cinema, fashion and pop culture.
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The singer was the first Spanish-speaking artist to headline Coachella, and the global broadcast of his final Puerto Rico residency show, ‘No Me Quiero Ir de Aqui,’ became the most-viewed single-artist performance in Amazon Music history.
He also has the highest-grossing tour in a single year and has been the most listened to artist on Spotify worldwide for three consecutive years.
Bad Bunny will also make history by performing at the 2026 Super Bowl halftime show, becoming the first solo Latin artist to headline one of the most watched shows in the world.
“Whether on stage, on screen or on the streets, his innovative projects and uncompromising individuality have placed Bad Bunny at the center of global culture, cementing his place in history,” the statement underlines.
Its cultural impact was also reflected in its recent Billboard cover and in 13 international editions of the magazine.
The awards ceremony will air live on Thursday, October 23 on Telemundo.
With information from EFE.
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