This could be a strong year for Levi Strauss soar in 2025, according to Barclays. The bank initiated the denim jeans maker with an overweight rating and a $24 per share price target. Barclays’ forecast implies nearly 36% upside from Tuesday’s close. Shares rose more than 1% following the upgrade. “While there are risks to LEVI that are both external and internal, we believe there is opportunity going forward, namely addressing share loss in men’s bottoms, improving operational capabilities and assortment optimization as the company further invests behind [direct to consumer], and building agility into the merchandising organization for tops,” analyst Paul Kearney wrote on Wednesday. LEVI YTD mountain Levi Strauss stock. The analyst added that growth in the company’s women’s segment will be a large catalyst for growth moving forward. Overall, he also expects wholesale sales to reach normalization in the new year, while efforts to streamline operations and could improve company productivity and margins. “Although the margin backdrop is less favorable from the perspective of inventory, a diminishing cost tailwind in the back half, the looming risk of tariffs, and a strengthening U.S. dollar, we believe that accelerating sales will be most important to the story,” Kearney added. Further underpinning Barclays’ optimistic on Levi Strauss is its sales-to-inventory growth over the past four quarters, which the analyst expects to continue. Shares have advanced about 9% over the past year. Analysts are split on the stock. LSEG data shows that six of the 13 who cover Levi Strauss rate it as a buy or strong buy. The remaining seven have a hold rating on it.