Bulova celebrated its 150th anniversary with an event in Mexico City that not only paid tribute to its past, but also reaffirmed its current relevance in the market. The celebration included the premiere of the documentary “America Telling Time: 150 Years of Bulova”, a production that reviews the brand of the brand from its foundation to its current role as a reference for innovation, and the launch of a special collection in which special pieces of limited editing with winks were presented to some of its most important historical achievements.
“Throughout history, already the date, Bulova has had a constant presence in the watch industry, producing some of the most imaginative, iconic and innovative watches in the world, marking key moments with its pieces,” said Jeffrey Cohen, president of Citizen Watch America.
For her part, María Eugenia Rodríguez, commercial director of Bulova, agrees that this anniversary represents an opportunity to reaffirm what has made the brand great for a century and a half: “Bulova has managed to position itself as a worldwide recognized brand and in Mexico it occupies the top of its category. It has always distinguished itself by its quality, innovation and technology, which are the basis of the brand. In addition, it also has an exceptional price-value-value relationship. for its consumers ”.
Mexico, a strategic market for the brand
Bulova did not randomly chosen the Mexican capital for this commemoration. Mexico represents one of the strongest markets for the company, both in terms of commercial positioning and historical and emotional connection with its audience. “The brand has sown deep roots in Mexico, a country whose global relevance is closely linked to the history of Bulova,” said Maria Eugenia during the event, in which partners, distributors and key allies met.
From radio to space: a disruption narrative
From his first radio announcement in 1926 to his historic participation in television with the world’s first commercial in 1941, Bulova has been a pioneer not only in technical innovation, but also in bold marketing. This trajectory was consolidated with campaigns such as “Equal Time, Equal Pay” in the 70s, which challenged social conventions from advertising. The brand was also chosen by NASA to accompany 46 space missions between the 50s and 70s, using accostron technology in chief instrument panels and mechanisms. “After 150 years, Bulova continues to create incredible products. His DNA is the reflection of the American dream that Joseph Bulova hugged,” Cohen said.
Similarly, Rodríguez emphasizes that this ability to look to the future without forgetting its roots is precisely what keeps the current brand: “The pillars of Bulova, which are quality, innovation, technology, are still present and always seeing towards the future. What the brand does is offer contemporary products, modern products, with great technologies, with great quality.”
Innovation that marks time
Bulova has managed to remain in force thanks to advances such as the precision movement, with the most fluid and precise seconder in the world, and the development of the first curved chronograph (CURV), which joins form and function with technical sophistication.
Thus, this 2025, the brand launches a limited edition collection as a tribute to its great milestones. “We are committed to being part of the next generation milestones, guaranteeing the endurance of this legacy,” Cohen added. “In the face of the next 150 years, Bulova will innovably innovate, taking advantage of its solid avant -garde design and technological advances.”
In that sense, Rodríguez said that what is coming will be equally ambitious: “We want to take the celebration of the 150th anniversary of Bulova to a completely new level: we will have many more surprises, an incredible marketing campaign and especially some wonderful watches.”
Legacy, social and future impact
Since the creation of the School of Watchtakes for Veterans after World War II, Bulova has shown that innovation can also have a human face. Today, that work continues with active programs for inclusion and support for ex -combatants.
Without a doubt, Bulova’s legacy is not only technical or commercial: it is also social, cultural and emotional. And on its 150th anniversary, the brand confirms that its history is far from stopping.
