By Osmar H. Zavaleta Vázquez*
In a business environment characterized by volatility and complexity, Mexican companies face the challenge of redefining their strategies to guarantee their sustainability and competitiveness. In this context, some priority areas emerge as essential pillars for the growth of organizations in Mexico and the region, and it is necessary to reflect on each of them to understand how to mitigate risks and capitalize on opportunities in a globalized market. In 2025, these trends will cover economic, technological, social and environmental aspects, and their impact will redefine business strategies in the country. Here some of them:
1. Sustainability as a strategic axis
The pressure to meet the Sustainable Development Goals (SDGs) and the growing demands of conscious consumers are driving companies to integrate sustainable practices into their business models. Renewable energy, circular economy and corporate social responsibility initiatives will become competitive differentiators. The Center for Conscious Businesses at Tecnológico de Monterrey, for example, aims to accompany organizations in Mexico and Latin America to define a higher purpose that shapes sustainability strategies in all their dimensions.
2. Adoption of digital technologies and the transformation of industries
The adoption of digital technologies will continue to be a key driver for the transformation of business in Mexico. The integration of artificial intelligence, big dataand technologies such as the Internet of Things (IoT) are transforming commerce, manufacturing and financial services. According to data from the National Institute of Statistics and Geography (INEGI), 60% of Mexican companies adopted some type of digital technology between 2020 and 2023, and this percentage is expected to grow significantly by 2025. Companies that invest in their transformation digital will be able to improve their operational efficiency, reduce costs and offer more personalized experiences to their customers, although it is worth mentioning that before technological adoption, work must be done on the transformation of the organization, from the dimensions of leadership, talent, culture, customer experience, the adaptability of the business model to technological changes, among others.
3. Electronic commerce, advanced logistics and cybersecurity
E-commerce in Mexico has grown exponentially since the Covid-19 pandemic, which will continue in 2025. With more than 70 million Internet users in the country, digital platforms have become the main channel for retail commerce and the provision of services. Additionally, advanced logistics, including the use of electric vehicles and route optimization technologies, will be crucial to achieving fast and sustainable deliveries. With the increase in digitalization, the need to protect the sensitive data of companies and consumers also arises. In 2025, cybersecurity will be a strategic priority, not only for regulatory compliance, but also to guarantee customer trust, so Mexican companies must invest in the issue and create alliances with experts to mitigate risks.
4. Demographic changes and talent diversification
The aging of the population and the incorporation of generation Z into the labor market are redefining talent management strategies. Companies should focus on continuous training, creating inclusive and flexible work environments, adopting technological tools for remote work, and designing talent attraction strategies that consider emotional compensation that promotes the well-being of their employees. This also implies greater competition to attract and retain digital talent, which will lead organizations to invest in professional development and comprehensive well-being programs.
5. Integration with global markets
He nearshoring will continue to position Mexico as a strategic location for international companies seeking to relocate their production centers. The country’s geographic location, its trade agreements (such as the USMCA), the development of talent in key sectors, logistics infrastructure, and well-developed talent are some of the factors that facilitate this integration. Industries such as advanced manufacturing, automotive, household goods, technology and electronics will see significant growth, driven by FDI and collaborations with global companies. The aerospace and semiconductor industries represent important potential for the country.
In summary, in 2025, companies in Mexico will face significant challenges and opportunities in an environment characterized by technological innovation, globalization and a growing demand to promote sustainable business practices. Companies that manage to adapt to these trends and align them with their strategies will be able to position themselves as leaders in their respective industries. Collaboration between the private sector, the Government and society will be essential to build a resilient and competitive business ecosystem.
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*Osmar H. Zavaleta Vázquez is Associate Dean of Research at the Business School and EGADE Business School at Tecnológico de Monterrey.
The opinions expressed are solely the responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico
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