Business organizations in the Mexican tourism sector formalized a strategic alliance to strengthen the competitiveness, professionalization, sustainability and image of Mexican tourism through a common long-term work agenda.
The signing of the agreement took place in the Mexico Pavilion, IFEMA, Madrid, within the framework of the International Tourism Fair, according to a joint statement from organizations such as Coparmex, Canirac and CNET.
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The framework agreement establishes the bases for permanent coordination of the private tourism sector, focused on raising the quality of services, strengthening the professionalization of human capital, building a common agenda of public policies and tourism promotion, and consolidating a unified business representation before national and international authorities and markets.
The organizations agreed that the unity of the private sector is a key factor to face current challenges and take advantage of the opportunities of tourism, consolidating a shared vision that contributes to the generation of employment, attraction of investment and regional development in the country.
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