In business, stability is not negotiated: it is built. No business operation prospers without trust, and trust depends on both the market and the environment.
In a city where economic flows are intertwined with social flows, security is an investment in sustainability.
That premise explains why large corporations are beginning to look at security not only as a government service, but as an integral part of their own business model.
The recent agreement between Walmart of Mexico and Central America, headed by its Vice President Javier Treviño Cantú, and the Command, Control, Computing, Communications and Citizen Contact Center (C5) of Mexico City, synthesizes this new vision, constitutes a cooperation model where the company integrates into the urban ecosystem and shares responsibility for the space it inhabits.
The proposal is concrete and strategic: almost 300 Walmart stores will incorporate their external cameras into the C5 video surveillance network. With this, each store becomes a civic point within the public monitoring system.
Results and international precedents support the approach. In points where the business has joined the system, records show crime reductions of between 20 and 70 percent. London is a pioneer in this mixed video surveillance scheme that allows it to have more than 600 thousand interconnected public and private cameras.
The technological articulation—connected cameras, emergency buttons, geolocation and data analysis—generates an information ecosystem that strengthens the operational decisions of the C5 and the areas related to security and emergency response, and multiplies the capacity to respond to incidents.
The alliance with Walmart adds to an ongoing strategy that already includes collaboration with OXXO and its network of 150 totems linked to C5, the ANTAD partners and the Mexico City Hotel Association, headed by Javier Puente García.
Incorporating private actors into the 83,414 cameras—plus the 30,400 from the Ojos que Te Cuidan program, to be installed this year—reinforces coverage and promotes a logic of co-responsibility that supports the urban security policy.
From a business perspective, this participation redefines the scope of social responsibility. It is no longer just about reducing the environmental footprint or generating decent employment, but also about protecting the ecosystem where the business operates.
About the author:
Salvador Guerrero Chiprés is General Coordinator of the Command, Control, Computing, Communications and Citizen Contact Center (C5) of Mexico City.
www.c5.cdmx.gob.mx
Twitter: @C5_CDMX
The opinions expressed are solely the responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico.
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