Nvidia’s CEO Jensen Huang speaks during a keynote address at Nvidia’s GTC Conference on March 16, 2026 in San Jose, California. Nvidia’s GTC Conference focuses on recent developments and future uses of AI.
Benjamin Fanjoy | Getty Images
At Nvidia’s annual developer conference on Monday, CEO Jensen Huang took the stage to a packed house and said he expects purchase orders between Blackwell and Vera Rubin to reach $1 trillion through 2027.
Last year, the company had projections for a $500 billion revenue opportunity between the two chip technologies. Following Nvidia’s earnings report last month, Finance chief Colette Kress said the company expects growth this year to exceed what was included in that estimate.
Huang said demand is booming from startups and big companies alike.
“If they could just get more capacity, they could generate more tokens, their revenues would go up,” Huang said at GTC in San Jose, California.
Nvidia’s graphics processing units for artificial intelligence have turned the brand into a household name and the most valuable public company in the world, worth about $4.5 trillion. As mass AI adoption shifts from chatbots to agentic apps that spawn off other agents to accomplish tasks, the number of tokens being generated has exploded, creating even greater need for running inference at faster speeds.
Also on Monday, Huang unveiled the Nvidia Groq 3 Language Processing Unit, or LPU, the company’s first chip from the startup that it mostly acquired through a $20 billion asset purchase in December, its largest deal ever.
Groq was founded by the creators of Google’s in-house tensor processing unit, which has gained traction in recent years as a competitor to Nvidia’s graphics processing units. The Groq 3 LPU is built to enhance its technology, with one core optimized for speeding up the GPU.
Nvidia shares rose about 2% on Monday.
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