Openai said Monday that he has updated Chatgpt’s web search capabilities to improve online purchases for users with custom -product recommendations with images, reviews and direct purchase links.
The search function of the pioneer of the generative AI has gained popularity since its introduction last year and has become one of its most wanted tools, with more than one billion web searches in the last week, the company said.
The update will be available in its predetermined AI model, GPT-4O. It will be available for all chatgpt users worldwide, including Pro, Plus and free plans, as well as for those who use the service without logging.
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Users will receive recommendations from custom products in categories such as fashion, beauty, home and electronic items when they ask specific questions.
The update will exclude the advertisements and the company will not receive commissions for purchases made through the Chatgpt platform, Openai said.
The results of the purchases will be determined independently and will be based on structured metadata from third -party sources, such as prices, descriptions of products and reviews, the company said.
The measure occurs at a time when Openai prepares to challenge Alphabet dominance in searches by offering a more user -centered alternative, in contrast to Google search results loaded with advertising.
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In February, Openai’s weekly active users exceeded 400 million, a company spokesman told Reuters.
With Reuters information
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