Ciudad Juárez, Chihuahua.- At least 85 percent of foreign executives in the maquiladora industry stay in Ciudad Juárez, something that did not happen in the past, since they preferred to go to El Paso, Texas, and Las Cruces, New Mexico, according to the Chihuahua government.
“Ciudad Juárez has three great potentials such as business tourism, medical tourism and consular tourism,” said Edibray Gómez Gallegos, Secretary of State Tourism.
He said that in the last five years, the border city has shown that its value is not only in industry or location, but because of its ability to attract talent, investment, high -level events and business tourism.
He added that in 2023, Ciudad Juárez registered a hotel occupancy of 68 percent, which exceeded the average of Chihuahua as the National.
By 2024, that figure was between 70 percent and 75 percent of travelers’ occupation related to the maquiladora industry.
“When business tourism arrives in Ciudad Juárez, we are staying here. We have seen in the last two years a growth in hotels and restaurants,” he said within the Forbes Mexico Economy and Business Ciudad Juárez 2025.
“More than 85 percent of foreign executives, who arrive for work reasons, choose to stay here in Ciudad Juárez,” he said.
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Ciudad Juárez and El Paso are the fifth most important manufacturing zone in North America, said Omar Saucedo, Techspark Community Participation Manager in Microsoft Philanthropies.
Both cities are ready to continue competing with other metropolis.
Cruz Pérez Cuéllar, municipal president of Juárez, said that foreign investors are committed to settle in the city not for their cheap labor, but for being very qualified and working people.
He added that the geographical location of Ciudad Juárez is in the center of the border with the United States, the largest consumption market.
“The designation of Ciudad Juárez as a well -being pole opens a greater opportunity for investments,” he said.
“Mexico is in a very good strategic position to mitigate tariffs, thanks to the Mexico and Canada Treaty,” said John Palm, supply chain VP for Mexico and Latin America of Honeywell.
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The manager said they must review the supply chain flow for opportunities to take advantage of the TMEC.
“Here in Ciudad Juárez we have five factories and one of them aligns to the TMEC,” he said.
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