Artimus Construction is switching sales teams at Circa Central Park — again.
The developer hired Nest Seekers to take over the remaining eight units at the 285 West 110th Street project, adding another brokerage to a long list of firms tasked with offloading condos since sales launched eight years ago.
Nest Seekers’ vice president of new development sales, Xiao Rui Lin-Ruan, will spearhead marketing at the building. Rui said she was introduced to the team at Artimus by the developer of 145 Central Park North, a neighboring luxury development where she has led sales for nearly two years. She found a buyer for the building’s last unit just last week.
The developers “looked at our success selling the final residence to see what they could switch up,” Rui said.
“Circa is further along, but the remaining inventory is similar,” she added, pointing to the mix of three- and four-bedroom units. The developers “built both of these buildings with larger layouts” because they anticipated demand for more space would be higher among buyers attracted to the Central Park-adjacent location.
Prices of the unsold units range from around $2.4 million to $4.8 million. A team with Berkshire Hathaway HomeServices is still representing one of the remaining condos, Unit 5G, though a spokesperson for Nest Seekers said the apartment will transfer to the firm if it hasn’t sold by Nov. 1, when the existing exclusive agreement is set to expire.
Corcoran agent and former “Million Dollar Listing New York” cast member Steve Gold previously led sales at the project, including snagging a record deal for the penthouse. Gold sold the 3700-square-foot apartment in 2018 for $9.4 million, which was at the time the most expensive sale in uptown Manhattan.
Two years later, the developer brought Compass’ Rachel Glazer on board to sell three units at the building, though she was dropped from the project in 2022.
At the time, Glazer denied any “drama” between her, Gold and the developers and instead told The Real Deal, “I don’t think they need all these cooks in the kitchen at this point.”
However, between then and now, who exactly was in charge of deals at the building was murkier. Shlomi Reuveni of Reuveni Development Marketing took over some of the remaining listings last year, though teams with Douglas Elliman and BHHS each had one apartment under their purview, according to Streeteasy.
“I was adamant that, for me to take on the project, I would need a better idea of where the inventory remained,” Rui said of the developer’s decision to consolidate the unsold units with Nest Seekers. “I had a clear narrative for buyers at 145 Central Park North. Storytelling is important, and I wanted to bring that same strategy to Circa.”
Rui added that one of the main draws for the 38-unit building is its low monthly common charges due to a 25-year tax abatement under the state’s 421a program, which won’t expire until 2041. Its amenities include a 24-hour attended lobby, fitness center, parking and terrace.
The stepped building wrapped in glass was branded a “death trap” for birds in 2020, leading many of its residents to band together to try and prevent birds from colliding with its windows. Owners then began installing dot stickers designed to alert birds to windows before crashing into them, though some worried the translucent additions would ruin their views of Central Park.
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