The alliance between Colgate and Vida Circular promotes more sustainable practices in their operations, with a renewed focus on consumer education and empowerment on issues related to environmental care and the circular economy of plastics.
Colgate-Palmolive’s Commitment to Sustainability
Colgate-Palmolive is a company dedicated to growth and innovation, aiming to reimagine a healthier future for people, their pets and the planet.
Its sustainability strategy aims to boost social impact, help millions of households build more sustainable habits and preserve the environment through ambitious goals, where the company seeks to lead the way towards more responsible production:
- Sustainable packaging design: Colgate-Palmolive has set a goal that by 2025, 100% of its packaging will be recyclable. Currently, 99% of its products already use recyclable packaging, reflecting its commitment to minimizing the environmental impact of plastic waste.
- Reduction of virgin plastics: The company works to eliminate a third of new plastics in its packaging, replacing them with recyclable, reusable or compostable materials. This effort is part of its plan for 2025, which seeks to align production with the principles of the circular economy.
- Optimization of water use: Colgate-Palmolive has implemented initiatives to improve water management at all of its plants and is committed to preserving this essential resource in areas of scarcity.
- Energy efficiency and emissions reduction: Through an environmental management system, Colgate-Palmolive aims to achieve zero carbon emissions by 2040 and 100% renewable energy in operations by 2030. This includes investments in clean technologies and the optimization of production processes.
“Our commitment to the environment is not limited to the optimization of resources in manufacturing, it is a responsibility that we assume at each stage of the life cycle, from the design and obtaining of raw materials for our products to the final disposal of waste. ,” says Tehicú Valenzuela, responsible and Champion of Sustainability at Colgate-Palmolive México.
Alliance with Circular Life: promoting a cultural change
The alliance between Colgate-Palmolive and Vida Circular® is a clear example of how companies can lead the change towards a more sustainable future, not only through improvements in their operations, but also through consumer education and empowerment. This collaboration also serves as a link of action and knowledge between industry, client and final consumer, ensuring that each product has a second life. From its issuance to the market to its collection and reintegration into new packaging, this sustainable value chain connects the processor with the end user, closing the cycle in a committed way. Both organizations are demonstrating that sustainability is not just a corporate objective, but a shared responsibility that involves everyone.
As more companies follow this example, the positive impact on the planet will become more evident and a real transformation in global consumption habits will be achieved.
“Today, the industry’s commitment to the collection and continuous use of materials is becoming increasingly relevant. This alliance will allow us to connect each link in the chain, from transformers to the final consumer, reinforcing our commitment to continue the life cycle of the products. It also allows us to be a link of information and action, from the issuance of a product to the market, its use and collection, to giving it a second life through its reincorporation in a new packaging,” comments Humberto Quiroz, director of Procurement & Sustainability at ALPLA and Founding Spokesperson of Vida Circular.
Promoting knowledge and actions on recycling and plastic
One of the great opportunities of this alliance is to promote a better understanding of recycling, especially when it comes to plastic.
Colgate-Palmolive and Vida Circular, in addition to communicating, are committed to empowering people with knowledge, the objective is to provide clear and accurate information about plastics and their recycling as an everyday and effective action. “An informed consumer makes conscious decisions that have a positive impact and contribute to building a more sustainable future,” says Tehicú Valenzuela.
“Plastic, when managed correctly, is an incredibly valuable resource. “We want people to discover their true potential in the circular economy,” adds Humberto Quiroz.
Concrete results: beyond words
Colgate-Palmolive has already achieved tangible results by launching products that use 100% recyclable packaging, as well as implementing collection and recycling programs in several regions around the world. These initiatives not only reduce environmental impact, but also generate greater awareness and participation on the part of consumers, who increasingly seek to be part of the solution.
In 2020, Colgate-Palmolive designed and launched the world’s first recyclable toothpaste tube, the technology of which was left open for use by the rest of its competitors.
They incorporate a high content of recycled material in the packaging of personal care and household products, where recycled plastic plays a key role, as well as in the handles of their toothbrushes.
Towards a sustainable future
The alliance between Colgate-Palmolive and Vida Circular is a clear example of how companies can lead the change towards a more sustainable future, not only through improvements in their operations, but also through consumer education and empowerment.
Both organizations are demonstrating that sustainability is not just a corporate objective, but a shared responsibility that involves everyone.
As more companies follow this example, the positive impact on the planet will become more evident and a real transformation in global consumption habits will be achieved.
Colgate-Palmolive is committed to embracing new challenges as it works to integrate sustainability into all aspects of its business to continue creating positive social impact.
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