One hundred years away, the history of Corona is one that began to be written in October 1925, when a group of visionary bakers had the courage to dream big and set out to make the finest beer. Proud to show its brightness in millions of transparent bottles, this Mexican lager represented the beginning and heart of Grupo Modelo. Now, a century later, Corona has managed to mark a standard, an “extra” that places them as leaders in the industry and as cultural and economic icons of Mexico.
In this anniversary celebration, Grupo Modelo pays a tribute to its emblem brand, hugging its past, while projecting a future driven by innovation and the spirit of inspiring new generations. “Grupo Modelo was born to make the best beer not only from Mexico, but from the world and we continue here with the same ambition and with the same passion, giving extra every day to build that story that barely starts,” said Daniel Cocenzo, president of Grupo Modelo.
An exceptional legacy
Corona’s success is explained, in part, by key decisions taken from its origins, always guided by resilience and fidelity to its values. From opening its plant in a post -revolutionary Mexico in 1925, touring the country with music by Pedro Infante, Celia Cruz and other icons in the Crown Caravan, until betting on the export of beer in the middle of the economic crisis in the 80s. The brand has established itself as an emblem of the Mexican Brewery, present both in everyday and extraordinary times that define the culture, pride and national identity.
In addition, Corona has shared the taste of the Mexican essence with more than 180 countries. Thus, it is consolidated, not only as a brand, but as a banner of the best of Mexico and its people: passion, authenticity and the ability of the extraordinary. “It is a positive face of our country in the world already fills us with pride. It is a door that opens out and connects us with others,” said Yune Aranguren, director of Core Brands in Grupo Modelo, at a press conference.
Leadership and expansion
With the aim of highlighting Mexican quality, Grupo Modelo is a key player in the country’s economy. It constantly promotes development through collaborative work with grocery stores and self -service, supermarkets, bars, restaurants and farmers, as well as the creation of jobs for its more than 30,000 direct collaborators.
Corona is today the most valuable beer in the world, with a value of 13.4 billion dollars. In its centenary, global rankings leads and maintains first place in Mexico, with a growth of 29% driven by its Mexican heritage and international expansion. Even his innovation without alcohol, Crown Zero, made history by being the first to sponsor an Olympic Games in Paris 2024.
100 years promoting the extra of Mexico
Despite the natural changes that come over time, there is a fundamental element to the essence of crown that has remained since its origin: “the extra.” That usual spirit has defined its quality and innovative character, has positioned it as leader in the beer industry in Mexico and the world, and has only expanded.
“That ingredient is the” extra. “All of us here we wake up inspired to have a better country and give that 101 % to make the” extra “help us to have that country with which we all dream. It inspires us, challenges us, and also wants to continue exporting the best of Mexico to the world and continue giving the best of our country to the world,” shares Yune Aranguren.
In its centenary, Corona launches the “100 years promoting the extra of Mexico ‘, to pay tribute to the pride and passion of all Mexicans who always give more. This will serve as a manifesto to connect past, present and future that inspires new generations, and anyone who chooses this beer, to build a Mexico recognized for its talent.
Corona: Music and culture
The 100th Anniversary of Corona coincides with the 15 years of the Crown Capital Music Festival, considered one of the most important in Mexico and Latin America, which will take place on November 14, 15 and 16.
As part of the celebration, the brand presents Capital Sessions, which will take the experience of the festival to cities of the Mexican Republic such as Guadalajara (November 6), Mérida (November 8) and Monterrey (November 12). The posters are headed by bands of great international relevance such as Keane, The Kooks, Phoenix, Foo Fighters, Queens of The Stone Age and Passion Pit.
With this, Corona reinforces his role as a promoter of cultural experiences and top -level entertainment that connect generations and celebrate music as part of the collective identity of the country.
The century promo
In this first century, the brand shares its legacy with all those people who have been part of the way when choosing this beer to make part of their own personal history and thanks them with “The promotion of the century”, a dynamic that offers more than 300 million chances of winning when buying Corona beer. The awards include beer, access to the Capital Corona Festival with three companions, and tickets for games of the 2026 Soccer World Cup in Mexico.
So you can participate and win:
- Buy your corona beer
- Locate the alphanumeric code and QR on the container
- Escan it and redirect you to a chatbot in WhatsApp
- Send a message with alphanumeric code and know your prize.
With a simple, fast and accessible mechanics throughout the country, the initiative seeks to strengthen with unique experiences the link of the brand with the moments of enjoyment and passion of Mexicans.
