Film

Crunchyroll is Changing Solo Leveling Forever With Massive New Collaboration

5 March 2026

Crunchyroll has just made a major move that could redefine how fans experience their favorite series beyond the screen. Through a newly announced U.S. partnership with JAKKS Pacific, the streaming giant is setting the stage for a sweeping expansion of official anime merchandise, and Solo Leveling is front and center.

For years, Solo Leveling has dominated streaming charts and social media conversations. Now, this collaboration from the website of JAKKS Pacific promises to give the franchise a far stronger retail footprint. Instead of limited drops and scattered collaborations, fans can expect a sustained and highly visible merchandise presence across stores nationwide.

A New Era for Solo Leveling Merchandise

Under the agreement, JAKKS Pacific will design, manufacture, and distribute a wide range of official collectibles tied to Crunchyroll’s most popular titles. Solo Leveling is positioned as one of the headline properties, signaling the series’ growing importance in the global anime marketplace and its expanding mainstream appeal.

This means more than just a handful of action figures. The lineup is expected to include detailed collectible figures, plush items, tech accessories, and cosplay gear. By securing manufacturing rights directly, JAKKS can experiment with fresh designs that better capture the intensity and aesthetic that define Solo Leveling’s world.

Unlike past limited-edition collaborations, this deal focuses on long-term retail visibility. With expanded distribution networks and streamlined production timelines, products are expected to reach shelves faster and more consistently. For collectors, that could translate into easier access and fewer frustrating sellouts.

A Bigger Strategy Beyond One Anime Series

While Solo Leveling may be a highlight, it’s only part of a broader push. The partnership extends to heavy-hitting titles like My Hero Academia, Frieren: Beyond Journey’s End, Black Clover, and Chainsaw Man – The Movie: Reze Arc. JAKKS will also serve as the official toy partner for Sekiro: No Defeat, expanding its reach even further.

The collaboration arrives shortly after JAKKS launched a dedicated division focused entirely on anime, manga, and digital creator brands. This signals a long-term investment in the category, rather than a temporary trend chase. The company appears determined to become a dominant force in anime merchandising.

Part of that strategy includes moving beyond traditional toy release cycles. Instead of isolated seasonal launches, JAKKS plans to lean into live events, influencer partnerships, and immersive fan activations. Combined with a multi-layered global distribution network, this approach aims to shorten the gap between product announcement and fan purchase.

Solo Leveling - Sung Jinwoo jumping toward the screen with his shadow soldiers behind him

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Solo Leveling may already be a hugely popular international hit, but the creative team has ambitious plans to gain the same recognition domestically.

For Solo Leveling specifically, the impact could be huge. The series has already proven its popularity through streaming success and viral character moments. With a permanent retail presence backed by a major manufacturer, it now has the infrastructure to evolve into a full-scale lifestyle brand.

If executed effectively, this partnership could mark the moment Solo Leveling transitions from hit anime to merchandising powerhouse. And for fans eager to bring a piece of Sung Jinwoo’s shadow-filled world home, that future may be arriving sooner than expected.