Rapicard has established itself as a reference of digital banking in Mexico and Latin America, by proposing an innovative and efficient model, which is relevant to the user experience.
That is why Minders, a leading company in the marketing and support of marketing and Growth tools, acknowledged Rapicard as a success case in Fintech Americas 2025, one of the most important events in the financial sector in the region.
“The challenge in the Fintech industry is not only to acquire customers, but to keep them actively linked to the ecosystem ”, mentioned Louis Zaltzman, Chief Growth Officer of RappiCard.
The keys to the strategy
The success of Fintech lies in focusing on customization and technology, through advanced engagement and optimization strategies of the user experience, important aspects that have been enhanced by key suppliers in the industry such as braze and amplitude, as Minders stands out. With this, Rapicard has achieved levels of conversion and retention referring to the industry.
Rapicard, the credit card born of the Alliance between Rappi and Banorte in Mexico in 2021, has positioned itself as one of the most relevant players in the embedded finance sector. Its success is based on a value proposition focused on the user experience: approval in minutes, without annuity and with benefits such as cashback, financing options and superior customer service. The company has increased the success of its campaigns substantially through technology and hypersegmentation.
To achieve sustainable scalability, Rapicard has opted for an innovative acquisition and retention strategy, by integrating advanced tools that analyze user behavior in real time and optimize decision making. From IN -app messages to Push and WhatsApp notifications, each interaction is designed to strengthen customer relationship through relevant offers.
This recognition of Minders underlines the importance of innovation and adaptability in the Fintech ecosystem and continues to position Rappicard as an international reference in relationship strategies with users in digital banking, which reaffirms its strategy with user approach.
“Our goal is to continue transforming the way companies interact with their users. Rapicard is a clear example of how a data -based strategy and experimentation can redefine the industry,” Joaco Bossié, Chief Revenue Officer & Co-Founder de Monders concluded.
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