Czech Pérez not only runs races in the highest category, he also builds a personal brand that has stood out for its originality. The Mexican pilot surprised his followers by premiering a video in collaboration with Maja Sportswear, the first Mexican brand of Outdoor clothing. The announcement marks the official launch of its new capsule collection, but the focus is not only in clothes, but in the message.
“You never know when you are in the final stretch. That’s why today … something is turned on again!” Czech says at the end of the spot, standing on an empty track while the distant roar of a car is heard in the background. The scene has triggered speculation. What will be the future of Czech Pérez?
The campaign, entitled “Never be you”, reflects the DNA of both the pilot and the brand: authenticity, passion and courage. With an introspective tone, Czech speaks in the first person about his achievements, his doubts and what keeps him moving. More than a collection, the message is presented as an emotional statement. And that has captured the attention not only of his fans, but also of media and car analysts.
The alliance with Maja represents a strategic play. The brand – which seeks to position itself as a Latin American reference in the outdoor segment – gains legitimacy by allying with a figure that embodies resistance, discipline and high performance. For Czech, it is an opportunity to diversify its presence beyond the clues, add value to its personal brand through a coherent and aspirational narrative.
The collection will be available soon in official stores and www.majasportSwear.com, and the full video can already be seen in the official accounts of Czech Pérez and Maja Sportswear.
