Hot on the heels of Terrell’s first built-to-rent development, affordable housing developer Dominium Apartments is planning another rental home community in the suburb east of Dallas.
The Plymouth, Minnesota-based developer plans to start construction this year on a $70 million built-to-rent community at 1010 Rose Hill Road in Terrell, according to a Texas Department of Licensing and Regulation filing. Dominium plans to complete the project in May 2028.
The 66-acre, 480,000-square-foot development will include 350 units, which works out to $200,000 per unit. The units will be a mix of single-level buildings and two-story duplexes. The community will also include a clubhouse, a pool, playgrounds and a school bus shelter. These filings are preliminary and subject to change.
The lot is just down the road from the Woodlands Terrell, the city’s first single-family built-to-rent project, developed by Altura Homes in 2023. While Dominium focuses on affordable housing, Altura billed its development as “luxury living in the country.” Dominium is new to the built-to-rent game, and started construction on its first single-family rental-home community in May 2025 in the Phoenix area.
North Texas is one of the leading regions in the country for built-to-rent development. Texas went into 2025 with the biggest pipeline of built-to-rent units in the country, notching about 22,000 units in development across the Texas Triangle. Between June and September 2025, Dallas ranked second nationally in built-to-rent construction, trailing only Phoenix. Fort Worth came in fourth place behind Atlanta. Combined, the cities totaled over 9,000 units under construction.
BTR developments have mostly spread away from Dallas’ urban core, with Fort Worth and McKinney leading the Metroplex.
Terrell is about 40 miles east of Dallas on Interstate 20 in rapidly growing Kaufman County, which saw the second-fastest population increase in the country from 2023 to 2024, according to the Census Bureau.
While the area’s population boom has ramped up its housing needs, the spate of new development in Terrell has piqued residents concerned about congestion, rising home prices and strain on schools. Community concerns delayed approval for Terra Nova, a 2,000-acre development proposed by Main Square last year. The Plano-based developer modified the project to address concerns.
Amid increasing home supply, the price of newly built homes and the median sale price of all homes both fell 5 percent year over year in Kaufman County last summer.
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