GameStop shares rose more than 7% in premarket trading Monday morning after the White House boosted a social media post by the video game retailer with an apparent AI-generated meme of President Donald Trump.
Key data
The retailer’s
On Sunday night, the official White House X account reshared GameStop’s
The White House post is titled “Power to Gamers,” the official slogan of GameStop.
The White House “Rapid Response” account
The GameStop account has since responded with its own meme posts depicting Trump and Vice President JD Vance in the Halo universe.
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How has this affected GameStop stock?
In early premarket trading on Monday, GameStop’s stock price rose to $25.03, up 7.4% from Friday. The popular meme stock has been volatile so far this year and its price is down 25.65% since the beginning of 2025.
Why is GameStop tweeting about the end of the console war?
The tongue-in-cheek post by GameStop on Saturday stated that the “console wars” began in the early 2000s, “with the release of Halo: Combat Evolved as an Xbox exclusive title,” and is now over. Last week, Microsoft announced that it was remaking the first entry in Xbox’s flagship sci-fi shooter franchise under the title “Halo: Campaign Evolved,” set to release in 2026. In addition to Xbox and Windows, the remake will also be available on Sony’s PlayStation 5, making it the first Halo title to come to the rival console. Microsoft. Big flagship titles like Halo are typically exclusive to the publisher’s own platform, but Microsoft has moved away from this model as its Xbox consoles have struggled to compete with Nintendo’s PlayStation 5 and Switch 2 in sales. During the announcement, Xbox also said that future Halo titles will also launch on PlayStation.
Forbes Rating
According to our estimates, GameStop CEO and Chairman Ryan Cohen, who owns almost 8.2% of GameStop shares, has a net worth of $5.3 billion.
This article was originally published in Forbes US
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