Investing.com — Google (NASDAQ:) has committed to introduce major alterations to its procedures for dealing with fraudulent reviews about businesses and services, according to a statement from the UK’s Competition and Markets Authority (CMA).
In addition to this, the tech giant has also agreed to implement sanctions aimed at discouraging businesses from benefiting from deceitful reviews. This includes penalizing those who author fake or misleading reviews.
The CMA’s statement outlines the actions Google will take against these “rogue reviewers” globally. Such measures include deleting the fraudulent reviews and prohibiting the reviewers from posting new ones.
The CMA’s statement also highlighted the significant impact online reviews have on consumer spending in the UK. The authority estimates that approximately £23 billion of UK consumer spending could be influenced by these online reviews each year.
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