The Secretary of Economy, Marcelo Ebrard, signed a collaboration agreement with Amazon to support small and medium enterprises (SMEs) in the sale of national products in the country and abroad through the program ‘Made in Mexico’.
“We give a certificate because it carries our shield and the name of our country. Each product that says that, which has Aguilita with Mexico, is Mexico, we are all,” said the head of the agency from a statement.
The agreement with the multinational will promote ‘made in Mexico’, the program of the Government of Mexico, which aims to strengthen the identity of national products and promote their global competitiveness before the possible tariffs of the United States.
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According to the document, the collaboration will consist of the promotion of certified products in the Amazon Mexico store, as well as providing free training to SMEs and producers on the use of tools, techniques and best practices to achieve, for example, the digitalization of business.
“The collaboration of Amazon Mexico with the Ministry of Economy aligns with our efforts to promote the competitiveness of Mexican entrepreneurs and help them join the digital economy,” said the company’s manager in the country, Pedro Huerta.
He also said that Amazon users will be able to identify the Mexican products certified from a specially redesigned section for ‘Made in Mexico’, in which more than 80,000 products will be available.
The most recent economic report on the impact of the company led by Jeff Bezos on Mexican SMEs, records that around 27,000 of these sell more than 5 million products through this platform, of which 99% are SMEs, which is equivalent to a generation of 52,000 jobs.
With EFE information
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