The government of Claudia Sheinbaum Pardo asked to declare the Olinia electric vehicle brand as a national name to prevent other people or companies from seeking to appropriate the seal of the public and private manufacturer.
The request was made on November 6, 2024 before the Mexican Institute of Industrial Property (WAR)a day after he gave a second sketch of the vehicle that will be assembled by a company in Mexico.
Olinia, which means moving in Nahuatl, is projected to be an accessible electric automotive vehicle for Mexican families and youth, with competitive prices compared to other brands in the sector.
Read: They want Sheinbaum electric cars to leave Iztapalapa for the world
The car will be designed by young people from universities and institutes in the country, and seeks to promote the Sonora Sustainable Energy Plan, a driver of the decarbonization of the Mexican economy.
The Sheinbaum government is anticipating a possible registration of the brand by third parties, as happened in mid-2022, when a group of businessmen and citizens registered the Gas del Bienestar brand, after the then president Andrés Manuel López Obrador gave sketches of the fuel tank distributor and marketer.
Petróleos Mexicanos (Pemex), the state company in charge of operating and managing Gas del Bienestar, then opposed the registration of the seal and brands that had other commercial purposes.
Now the government of Claudia Sheinbaum Pardo did not give time for anyone else to register the Olinia brand, the Mexican manufacturer that manufactures an electronic vehicle.
On January 6, 2025, Claudia Sheinbaum Pardo presented Olinia, the first manufacturer of mini electric vehicles developed in Mexico.
Read: Mexico is no longer the fifth largest exporter of products from Brazil
Electric vehicles provide a safe, efficient and sustainable urban mobility option, within the reach of millions of people, the Sheinbaum government said.
“This small car must have the characteristic of being safe, being electric, that it can be plugged into any socket and that most of its components are Mexican,” the president said a few days ago in her morning conference.
The National Polytechnic Institute (IPN) and the National Technological Institute of Mexico (TecNM) were selected for the development of mini vehicle technology, whose investment in 2025 will be 25 million pesos.
“So far we already have the work team; They have already advanced. Even in due course, private companies will be invited that have also been dedicated to producing electric motors in Mexico for a long time,” he reported then.
The president commented that the government of Mexico supports the Ministry of Science, Humanities, Technology and Innovation (Secihti) in the design of the mini vehicle, while for its construction it is estimated to have assembly plants in different parts of the Republic, which will allow more accessible this means of transport.
“The idea is that the government supports the Secretariat to generate this design and, when it comes to building the vehicles, the parts can be built in different places and assembled in different places, that is one of the objectives ”Sheibaum explained this week.
“Because taking a car from Sonora to Yucatán has a cost, that increases the cost of the vehicle, if we can have an assembly company in Yucatán and one in Sonora, then it would be very good to have regional assembly companies that allow us to be able to provide the vehicle at a lower cost. ”, he expressed.
Lee: This is the 6 thousand dollar Bolivian electric vehicle that they assemble in Iztapalapa
Rosaura Ruiz Gutiérrez, Secretary of Science, Humanities, Technology and Innovation, reported this week that Olinia is a watershed in the Mexican industry, which highlights the link between academia, the government and the productive sector in pursuit of technological sovereignty and the well-being of Mexico.
“Through Olinia we seek to achieve successful technology transfer from the academic and research sector for the creation of companies, in this case a public-private partnership. This is one of the ways in which the Shared Prosperity model will be reflected, as a percentage of the income obtained will be allocated to science and education,” Rosaura Ruiz Gutiérrez noted this week.
Do you like to get informed through Google News? Follow our Showcase to have the best stories
