The Government of Mexico presented this Friday an ambitious program to promote crafts, with the creation of an Atlas, marketing strategies and a temporary export scheme to strengthen the economy of original peoples, as reported by Marina Núñez, Undersecretary of Cultural Development.
During the morning conference of President Claudia Sheinbaum, the official of the Ministry of Culture explained that the new model is based on handmade territories, that is, regions where techniques, raw materials and productive activities are shared.
Nuñez added that, after a field diagnosis, the National Fund for the Promotion of Crafts (Fonart) will design specific training programs, access to quality materials and link between producing communities.
“We are third because Fonart is the best companion of the entire community and the artisanal sector, which is the most reliable institution for them so that they can train, express their problems, their needs (…) that they always have a benefit,” Núñez said when presenting the plan.
The first stage will start in 58 municipalities of Guerrero, Oaxaca, Veracruz, Michoacán and Sonora, and will benefit more than 11 thousand artisans.
In this process, local techniques, processes and needs will be identified, in addition to connecting communities producing raw materials.
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Certification, export and direct sale
In addition, Núñez said that Fonart will certify the pieces that meet quality, technical standards and origin.
The pieces will include a fixed label – especially in textiles – with details of the author, origin, materials and care. Likewise, an agreement with the SAT was established to facilitate the temporary export of crafts to fairs or exhibitions, without paying taxes.
The marketing strategy includes direct sales, insertion in popular art stores and thematic packages such as ‘National Holidays’, ‘Day of the Dead’ and ‘Christmas’. Each package will include representative pieces such as istmeños hats, capula dishes, chopped paper, squads, natural fiber births and more.
“After the capacity of diagnosis, training, access to raw material, what is going to be done is to start defining markets, directing the different pieces to the most appropriate sales channels,” said the Undersecretary of Cultural Development.
In addition, he pointed out that they will have a “particular emphasis on high -value markets, because they are those who do not have direct access to the artisan, in most cases”.
For its part, the official said that Fonart will open a new store in the Marqués building in the section, in the historic center of Mexico City, and will relaunch three more.
It will also have a presence in Tulum, Palenque, Cozumel, Ensenada, Puerto Vallarta and on digital platforms and cruises.
With EFE information
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