*Omar Camacho is the General Manager of Motive Mexico
Companies in logistics, transportation, construction, field services and other industries are vital to the country’s economy and face urgent challenges in safety, security and operations. The growing increase in cargo theft and risks to driver safety endanger workers’ lives and affect companies’ bottom lines. Mexico’s growing position as a global manufacturing power highlights the need for innovative solutions to ensure security, reduce theft and foster growth.
Fortunately, AI can address these challenges. With its ability to deliver real-time information, send critical alerts, automate processes and improve decision-making, AI is redefining how companies in Mexico can address safety and security risks. These AI-based solutions offer a path to operational excellence in an increasingly complex landscape.
How AI is solving growing security challenges in Mexico
Mexico’s logistics and transportation sector is key to its position as a key trading partner of the United States, with millions of dollars in merchandise crossing the border daily. However, this sector faces serious threats. According to recent data, a transportation vehicle is stolen every 38 minutes in Mexico, and 86% of these thefts involve violence. Incidents of cargo theft have increased significantly, affecting companies’ profits and putting drivers at risk.
This increase in theft is compounded by operational challenges. Companies must operate in high-risk regions while maintaining the efficiencies necessary for global supply chains. Traditional security measures are often insufficient, especially when thieves use advanced tactics or operate in remote areas where rapid response is difficult.
AI’s ability to analyze large volumes of data, recognize patterns, and respond in real time makes it a game-changer for addressing security threats. For businesses in Mexico, AI-powered tools offer actionable insights that enable proactive measures against theft and security risks. AI-powered systems can aggregate a variety of technologies to create a comprehensive security framework. Real-time GPS tracking, intelligent video monitoring, and automated alerts enable businesses to quickly respond to threats. For example, AI-powered cameras can detect unauthorized access to vehicles or unusual behavior in loading areas, generating immediate notifications for fleet managers. This helps businesses strengthen their resilience by optimizing operations, improving recovery rates, and providing data-driven insights to mitigate future risks.
When companies evaluate AI-powered solutions to improve security, they should prioritize the following capabilities
1. Real-time monitoring and alerts
AI-powered geofencing tools can map high-risk areas and notify fleet managers when vehicles enter or leave these zones. Combined with live video capabilities, businesses gain real-time insight that improves situational awareness. These tools not only deter criminal activity, but also provide evidence for investigations when incidents occur.
2. Protection of drivers and assets
AI-powered solutions also address safety concerns for drivers, who often face the biggest safety challenges. Technologies such as dual cameras monitor both the road and driver behavior, identifying signs of fatigue or distraction. Real-time alerts can prompt drivers to take breaks, preventing accidents caused by drowsiness. Additionally, AI can authenticate drivers to ensure that only authorized personnel operate fleet vehicles. This reduces the risks of misuse or theft, providing a secure and reliable operating framework.
3. Incident recovery and accountability
One of the most powerful aspects of AI is its ability to assist in recovery activities. Covert tracking devices and video evidence help companies locate stolen assets and provide actionable intelligence to law enforcement. These technologies also reduce fraudulent claims by providing indisputable proof of events, promoting accountability throughout the supply chain.
AI’s role in improving security is not just about mitigating risks, but also enabling growth. AI-powered solutions allow businesses to focus on expansion rather than crisis management, allocating resources more effectively, avoiding costly disruptions, and building trust with partners and customers.
Improving driver safety with AI
Driver safety is an urgent concern for companies in Mexico. Unlike other countries with strict regulations on driving hours, similar rules do not exist in Mexico, increasing the risk of fatigue-related incidents. Exhausted drivers face delayed reaction times, impaired judgment, and an increased risk of falling asleep at the wheel. These risks not only endanger drivers, but also other road users and the cargo being transported.
AI-powered technologies can mitigate these risks by detecting signs of fatigue in real-time and alerting both drivers and fleet managers. For example, advanced systems monitor patterns such as frequent yawning or eye closing, sending immediate alerts for drivers to take necessary breaks.
In the absence of government-imposed limits on driving hours, companies in Mexico must take responsibility for protecting their drivers and fleets. AI-powered solutions offer a vital tool, enabling proactive security measures that reduce risks and improve overall operational resilience. By investing in these technologies, companies can not only mitigate the dangers of unregulated driving conditions, but also foster a culture of safety and well-being for their drivers.
The way forward
For companies operating in Mexico, the time to act is now. AI can help business leaders address today’s safety and security challenges and build a foundation for rapid, sustainable growth. The adoption of AI is not just a technological change, but a strategic imperative for companies seeking to thrive in a rapidly changing and increasingly competitive environment. Leaders must invest in AI to improve the safety, security, and physical operations of their companies.
The opinions expressed are solely the responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico.
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