Forbes Mexico.
Ia everywhere: how advanced are we?
By Gisselle Ruiz Lanza, vice president of the Sales and Marketing Group and General Director of Intel Latin America
Undoubtedly, the generative artificial intelligence (Genai) has been, for a long time, that theme that has stolen the world of technology, business and media reflector. It is not surprising, because these models have the ability to create a positive impact never seen in our world and society, as I mentioned in previous columns. However, I consider that we are at a time when it is crucial to objectively evaluate the progress of this technology in three key areas: the workplace, the technological sector and our daily lives. Only then can we determine if AI is really transforming the way we operate and to what extent. Without advancing much, it is impacting, although perhaps at levels other than expected.
Genia has experienced rapid evolution and adoption during the last 3 years, significantly exceeding the rhythm of other innovations such as the Internet. While the Internet took much longer to fully integrate into businesses and our lives, AI advances by leaps and bounds driven by constant technological advances at the hardware and software level. In less than 5 years, the generative AI models went from a few parameters and only receiving text inputs to now receive much more information and understand even photographs and videos. Thanks to more efficient semiconductors, faster memories, more powerful data centers and a massive interest in the potential of this technology is that it has managed to advance so fast. To put this speed in perspective, the report of Endeavor “The Age of the AI in Mexico” points out that Netflix took 3 and a half years to reach a million users, while Chatgpt achieved it in just 5 days.
The generative AI is creating a stir in the business world, but how real is this impact? Recent studies of McKinsey, as “overrages in the workplace” and “the state of AI”, give us a revealing perspective. Although the vast majority of organizations (an impressive 92%) already have plans to invest in generative, the reality is that only a small fraction (only 1%) is really considered mature in its implementation. This means that, although interest is huge, most companies are still in the early stages of learning and technical capacities and training in AI. And here comes another key fact: although interest is high, only 19% of companies that have implemented AI have seen a significant increase in their income, exceeding 5%. Interestingly, these same studies of McKinsey reveal that employees are more familiar with AI tools than business leaders usually assume. This disconnection between the perception of leaders and the reality of employees could be an important obstacle to a successful adoption of AI. While the study is focused on companies in the United States, it is a good parameter that indicates where the global trend is going and with respect to other regions such as Latin America.
These findings, among others, show that, although AI is not yet generating a drastic change, most companies are investing in it, recognizing their potential and fearing to be left behind. This panorama invites us, as leaders, to consider that our work teams are probably already familiar with AI, to consider more ambitious goals in its implementation and, above all, to develop a clear road map where the integration of AI not only justified in your business model, but is integrated into an applicable, realistic and communicated strategic plan to the entire organization. This is valid at all levels of business, for example, in Latin America, AI plays a crucial role in the startup ecosystem, being an essential factor for capital investment, as indicated by the study of Hi Ventures.
Beyond the workplace, the “our life with AI” survey reveals that public perception about this technology is increasingly positive. Compared to the previous year, people are more optimistic, use more AI and believe they can generate positive changes in fields such as medicine and science, even among the most skeptical.
In general we see a potential and generalized optimism in all areas and this was evidenced in the recent industry event where we were host. This platform is designed to help companies automate processes, improve decision -making and offer better business experiences. With this type of tools, created specifically for the needs of the company, automation becomes more effective and finds new workflows that can transform an entire organization. Likewise, artificial vision solutions were seen that optimize agricultural production, even language models that improve customer service in real time. These and other examples demonstrate the ability of this technology to solve specific problems and generate clear and effective differentiators.
Recall that AI as we know it today is relatively recent, we are just at the beginning of this new era. Although there are challenges in its implementation, as is the case in every new innovation, the key question is whether we want to stay at the forefront, both at the business and personal level. The speed with which AI progresses is contagious, but we must not lose sight of essential aspects such as information, ethics, certainty and other elements of the responsible. The leaders, in particular, need a wide view already future, since the AI will soon be present in every aspect of our lives and thus make the most of this technological opportunity and use it as a competitive advantage.
About the author:
*By Gisselle Ruiz LanzaVice President of the Sales and Marketing Group and General Director of Intel Latin America.
The opinions expressed are only the responsibility of their authors and are completely independent of the position and the editorial line ofForbes Mexico.
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Ia everywhere: how advanced are we?
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