The story of Mexex began with a personal search. The parents of Abraham Engel, today the company’s CEO, were expecting their first child and traveled to the United States in search of baby products that could not be found in Mexico. “They bought a car seat, they liked it so much that they thought it could be very successful in the country,” remembers Engel. That idea became a business opportunity: they began the distribution of international brands and laid the foundations for future collaborations with large companies such as Disney and Safety First.
It was in the year 2000, when a shift in the market changed its course. Ariel Engel—founder of the company—and a group of international partners decided to create their own brand. This is how Infanti was born, with the conviction that local experience and consumer knowledge were its greatest strength.
The brand’s leadership was consolidated with a user-centered vision and a focus on maintaining fair prices in the market. “I think as a businessman, but also as a dad,” says Abraham Engel. “Everything that works for us as a family, we implement in the products. We want them to be safe, practical and with an attractive design. Just because they have a fair price, they do not have to be unsightly or not very functional.”
In 25 years, Infanti has expanded its portfolio; its recent developments include an electronic car seat with 360-degree rotation, capable of integrating into a mobile application, and the first stroller-car in Mexico, a sign of its commitment to constant innovation.
The path to expansion
The company’s next step is to strengthen its national manufacturing. Currently, 20% of its production is carried out in Mexico, and the goal is to reach 40% in the coming years with the support of a 2 thousand square meter plant dedicated to textiles and plastics. “We have the know-how and experience. We want to manufacture more here, with quality, safety and a fair price,” explains Engel.
The brand is also preparing to diversify its business with Infanti Pets, a new line focused on pet products that will debut in 2026. “Pets today are a very important element for Mexican families. We also want to accompany that emotional bond,” he comments.
With a presence in prestigious stores and its e-commerce, Infanti reported an 11% growth in sales during the last year, exceeding market expectations. The digital push—with social media campaigns, influencers and user-generated content—reflects the generational transformation within the company.
25 years after its foundation, Infanti maintains the spirit of combining an entrepreneurial vision with the commitment to improving the lives of families. “Creating a brand is a huge effort, but what we want is for it to last another 25, 50 or even 100 years,” concludes Engel.
Learn more about the catalog at www.infanti.com.mx
FB @Infanti México
IG @infanti_mexico TikTok: @infantimx
