Jalisco is consolidated as the second site in entertainment in Mexico in terms of more income in this area.
Only in 2024, Jalisco had an economic spill of around 40 billion pesos in this industry, behind the capital of the country, Mexico City, which obtained 50 billion.
Jalisco beat Nuevo León for about ten billion that added 30 thousand, Quintana Roo with 20 and Baja California with 15 thousand, according to the figures of the National Statistical Board of Economic Units (DENU), of the National Institute of Statistics and Geography (INEGI).
Among the main consumption of the Jalisco are massive artistic concerts and shows, in addition to always looking for high -level sporting events.
At the global level, the entertainment and media industry (E&M) in Mexico maintains constant growth, which generates income for 28 thousand 63 million dollars only last year, with INEGI figures.
Much of the State’s income growth has to do thanks to the entertainment agency of the Jalisco government directed by Lorena Martínez, which seeks the integral development of culture and entertainment in the entity.
According to the denue of 2024, the item of cultural recreational services, sports and other recreational services registered a Gross Domestic Product (GDP) of 187 thousand 662 million pesos.
This item totaled 56 thousand 903 economic units during the past year. The federative entities with the greatest units of this type were the State of Mexico (8 thousand 175), Jalisco (4 thousand 297) and Mexico City (4 thousand 024).
The next year, Jalisco and in particular Guadalajara and Zapopan, will receive around half a million visitors who will attend to witness the four games that will be played at the Guadalajara stadium, including that of Mexico on June 18.
Guadalajara, will also be the headquarters of the 2nd meeting on June 11, match 48 on June 23 and game 66 that will be played on Friday, June 26, 2026.
The dependency in charge of Lorena Martínez is already ready in the design of the events that will be mounted around the World Cup, to attract the World Cup tourism, regardless of whether or not they can access tickets for official meetings.
“In recent years, the entity has opted with a renewed vision of strengthening its entertainment industry through the creation of specialized instances and the professionalization of its cultural agents,” said the head of the agency.
In this context, the entertainment agency of the State of Jalisco stands as a key piece for the impulse of the creative economy and the international projection of the State, says Lorena Martínez.
Its creation was due to the interest of the state authorities to provide the region with a professional structure that strengthened the promotion, production and development of cultural, artistic and recreational activities.
Its primary mission is to promote creativity, talent and innovation, positioning Jalisco as leader in the sector nationally and internationally.
“But also, it seeks to be a bridge between the public sector, private initiative and civil society, facilitating strategic alliances and collaborations that promote the economy and cultural identity of the State.
“We must also democratize the entertainment industry, seek that all people can access high -level events, without affecting their economic and family life,” says Lorena Martínez, a specialist and considered one of the five best specialists in the country’s public image.
The agency has a multidisciplinary team of professionals dedicated to the planning, management and realization of high -impact events. Its functions include the organization and promotion of cultural festivals, concerts, fairs and exhibitions. But also the promotion of audiovisual, theatrical and musical production.
One of the objectives during the six -year period of the head of the AEE Jalisco, is to achieve collaboration between public entities and private initiative, to generate permanent, but also temporary sources of employment, that helps young people and different social sectors to enhance personal finances.
“Our function is also the management of incentives, financing and support for creative artists and companies. The link with state, federal and international organizations.
“We also have the responsibility of the promotion of Jalisco as the headquarters of national and international events and the development of training and training strategies for cultural agents,” he explained.
The agency operates under a vision of sustainability, equity and inclusion, seeking that the benefits of the entertainment industry reach diverse communities, and that culture is a social development engine.
Lorena Martínez has been the architect of the agency’s consolidation as a national reference, highlighting for its impulse to innovation, inclusion and internationalization of the Jalisco cultural offer.
It has a training in cultural management, public administration and show production. His experience combines the Directorate of Cultural Projects, collaboration with international institutions and the design of public policies in favor of culture and entertainment.
Prior to his arrival in the agency, he participated in the organization of iconic festivals, as well as in the advice of cultural entrepreneurship platforms and Martínez is characterized by an openness to dialogue, inter -institutional collaboration and the focus on tangible results.
It has promoted the professionalization of work teams and the adoption of new technologies for the management of events and content. In addition to promoting the gender perspective and the inclusion of traditionally marginalized communities in the state cultural agenda.
“The agency has been a pioneer in the adoption of technological tools for the management, promotion and dissemination of events.
“The development of digital platforms for the sale of tickets, the online show transmission and the creation of multimedia content have allowed Jalisco’s cultural offer to reach global audiences.
The Jalisco entertainment agency faces important challenges, such as the need for greater financing, the integration of new voices in decision -making and adaptation to technological changes and cultural consumption.
Lorena Martínez and her team work in the design of sustainable public policies, the consolidation of international alliances and the promotion of constant innovation.
One of the medium -term objectives is to strengthen the presence of Jalisco in international entertainment circuits, exporting Jalisco talent and promoting co -productions with other countries.
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