The Los Angeles Lakers star, LeBron James, became Ken’s first ambassador to the history of the Barbie brand, after this Wednesday the Mattel company announced the launch of a doll made in the image and likeness of the US legend.
The Barbie Signature LeBron James Kenbassadors doll will be available this spring and, according to the company, the initiative pays tribute to the “Kenbassadors”, “a new Ken series that celebrates those who inspire and contribute to a better world for all.”
In association with LeBron James Family Foundation, The toy company announced that it is a recognition to the positive impact of the athlete on culture, style and community.
“The Barbie brand has been associated with the most inspiring female models in history and from all over the world to help release the unlimited potential of each girl. However, the Barbie film promoted a global cultural phenomenon that has recontextualized the Barbie universe, including Ken. In 2025 and for the first time, the brand presents this collection, a new series that celebrates those who inspire and contribute to a better world for all. Previous Ken’s 65th anniversary in 2026, ”says Mattel.
The vice president of Mattel, Krista Berger, highlights in the statement that Ken “is Barbie’s best and support for a long time” and states that the company is enclosed “to offer fans a new presentation of Ken that celebrates LeBron as a model to follow, his condition of icon, his lasting impact on culture and his dedication to give a positive example so that the next generation reaches its unlimited potential.”
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Mattel announces the launch of LeBron James’s figure in the new Barbie collection
For his part, the NBA tetra -champion explained about this initiative that, as a child, was lucky to have models that inspired him and showed him what is possible through hard work and dedication.
“Now, as an adult, I understand how vital it is for young people to have positive figures to admire,” said James, who considered “an honor” to collaborate in this project, since it is “an opportunity to recognize the powerful impact of the behavior models that instill confidence, inspire dreams and show children that they can also reach greatness.”
The former Cleveland Cavaliers and Miami Heat player collaborated closely with the Barbie team to customize the outfit of his doll: the patches of his Sports jacket Varsity make reference to milestones of his life, including a patch “We Are Family” in tribute to LeBron James Family Foundation; A “23” that represents its emblematic number in the shirt and an ‘Ohio’ in tribute to its birth in Akron, in that American state.
In addition, the doll has a t -shirt of its foundation, Nike Terminator Shoes, Beat headphones, sunglasses, a fanny woman, a clock and its eternal band “I Promise”.
The LeBron James doll, Mattel stands out, “not only encompasses its characteristic style but also embodies its height, being two centimeters higher than standard Ken,” which is why a personalized wrapping has been created.
The Barbie brand will make a donation to the LeBron James Family Foundation to help create a generational change for Akron children and families. This foundation was created by the American basketball star to improve the community of its hometown, providing support to families through education, housing, health care and job training.
With EFE information.
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