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In October, Levi Strauss announced his intention to sell the Dockers, low performance brand, to concentrate on its main brands and boost sales through its direct consumer stores at full price (regular price without discounts or discounts).
“The Dockers transaction aligns our portfolio even more with our strategic priorities, focusing on our direct consumer approach (DTC), increasing our international presence and investing opportunities in the female and denim lifestyle,” said Levi executive director Michelle Gass, in a statement.
Dockers products represented 5% of their net income in each of the fiscal years 2024, 2023 and 2022, according to company documents.
The sale is expected to end at the end of July for the operations of the US and Canada, and the remaining global operations will be closed in January 2026.
The company plans to use 100 million dollars of cash earnings for shares.
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