Titular
“The Smurfs”, a film in which the Rihanna multimillionaire pop star acts, produces and for which he wrote music, is profiling as a failure both at the box office and criticism, despite a marketing campaign that placed the name of the multimillionaire in the foreground.
Key data
“The Smurfs”, which premiered in Cinemas on Friday, failed to impress critics, obtaining only 20% score in Rotten Tomatoes.
The film also points to a bad performance at the box office, with Deadline projecting on Friday morning that could raise “between high figures of a single digit and two -digit casualties” in its first weekend, while Variety estimated between 10 and 12 million dollars.
That total would represent a difficult start for “the Smurfs”, which supposedly occurred with a budget of 58 million dollars, not counting marketing costs.
“The Smurfs” seems to have a performance below what was expected despite having a cast full of stars, headed by actress-producer-singing Rihanna, who acts with James Corden, Nick Offerman, Sandra Oh, Natasha Lyonne, Jimmy Kimmel, Octavia Spencer and more celebrities.
Weeks before the premiere of the film, Rihanna – who has not released an album itself in almost a decade, for frustration of his fans – the song “Friend of Mine” of the Soundtrack of “Los Pitufos”.
It is expected that “Superman” will exceed the new premieres “the Smurfs” and “I know what they did last summer” at the box office this weekend, winning a second consecutive weekend with a projected collection of around 60 million dollars, according to reports from various media.
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Main criticisms
Critics destroyed the film by describing it little funny and with little attraction beyond the presence of Rihanna. The critic Jake Coyle, of Associated Press, said that Rihanna gives the film a “half -starring injection” and suggested that the film tried, without success, benefit from being based on an existing intellectual property, stating that the viewer can “feel the pressure of intellectual property rights encouraging all the production.” Michael O’Sullivan, critic of the Washington Post, described the plot of the film as “dispersed” and “difficult to follow”, criticizing that it is set in a “multiverse.” Robbie Collin, from The Telegraph, called her one of the “worst films” he has seen, stating that he has the “charm and personality of a dental cone”, and asked: “Chatgpt checked the script? And if not, should I have done it?”.
How was “the Smurfs”?
Almost all posters in the film included the same phrase: “Rihanna is a pitufina”, placing the multimillionaire to the front and in the center, although some users on social networks made fun of this marketing strategy. “Can anyone out there explain the advertising campaign?” Said a Tiktok user in a video that obtained about 300,000 ‘likes’, stating that the phrase “Rihanna is a pitufina” is “the only thing consistent” in the promotion, with few mentions to the co -star or the director. In a review of a star, Clarisse Loughrey criticism of The Independent, said that the posters of the film “have repeatedly yelled at us that ‘Rihanna is a pitufina’, as if that should cause some kind of extreme revelation by itself,” and asked: “Why, exactly, Rihanna is pitufine?”
Key context
The new “Los Samufos” film marks a restart for the film franchise, despite its diminishing success. Between 2011 and 2017, three “Los Pitufos” films were released, with decreasing results at the box office and universally negative criticism. The 2011 film, The SmurfsIt was a commercial success, raising 35 million dollars in its first weekend and 563 million worldwide, becoming the ninth highest grossing film of that year. In 2017, Smurfs: The Lost Village He raised less than half, with 197 million on his global tour. In 2022, Nickelodeon Animation and Paramount Animation acquired the rights of the “Los Pitufos” franchise to Sony.
How successful is Rihanna’s cinematographic career?
Rihanna has already ventured into the cinema, although her films have rarely succeeded with criticism. His first important role was in Battleship (2012), which was destroyed by critics and had mediocre performance at the box office, raising 303 million dollars with a budget that exceeded 200 million. Played a leading voice paper in Home (2015), which raised about 400 million worldwide, although it obtained a regular rating of 53% in Rotten Tomatoes. He also acted in Valerian and the City of a Thousand Planets (2017), which was a failure at the box office and received mostly negative criticism. Rihanna was part of the cast of Ocean’s Eightwhich had a better reception with 69% in Rotten Tomatoes and was a commercial success, raising almost 300 million with a budget of 70 million. He has also succeeded writing music for films: in 2023 he composed and performed Lift Me Up For the soundtrack of Black Panther: Wakanda Foreversong that reached number 2 in the Billboard Hot 100 and earned him an Oscar nomination.
Forbes assessment
Rihanna has an estimated value of 1,000 million dollars, according to the calculations of Forbes. It is the second richest female music in the world, a title that maintained until Taylor Swift beat her after her highly profitable Eras Tour. Rihanna, whose real name is Robyn Rihanna Fenty, became a multimillionaire in 2021 mainly thanks to the success of her cosmetics line, Fenty Beauty, as well as her lingerie brand, Savage X Fenty.
This article was originally published by Forbes US
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