Cosmetics giant Mary Kay is exploring the sale of its expansive 33-acre global headquarters in Addison north of Dallas, a move that could open one of the Dallas North Tollway’s most significant sites for redevelopment.
The 13-story, 546,000-square-foot campus at 16251 Dallas Parkway is being marketed by Cushman & Wakefield as a prime opportunity for mixed-use conversion. According to a statement provided to the Dallas Business Journal, the privately held cosmetics company intends to reassess its office needs to better align with long-term considerations. The company noted it currently utilizes only about 20 percent of the land it purchased in 1994 for its global base.
Industry observers view the listing as a major play for the North Dallas real estate market, given the property’s scale and high-visibility site, according to the publication. Marketing materials describe the site as a compelling redevelopment project with the flexibility to either repurpose the existing building or pursue a completely new large-scale development.
The move comes as the global direct-sales giant faces a shifting financial landscape and a changing commercial real estate market. Mary Kay leaders indicated that current land values in Dallas make this an ideal time to transition from owner to potentially a tenant in the same building.
Financial pressures may be a driving factor behind the decision to liquidate the high-value property. Reports from D Magazine indicate the company’s net sales fell to $707 million in the first half of 2025, putting it on track for a 30 percent decline compared to 2021 figures.
Despite the potential sale of the Addison campus, Mary Kay continues to maintain a significant operational presence in the North Texas region. The company recently invested over $100 million in its 453,000-square-foot Richard R. Rogers Manufacturing Facility in Lewisville, according to the publication, which opened in 2018.
The Addison headquarters currently houses about 1,200 employees and has amenities such as a health clinic, fitness center and the Mary Kay Museum. The potential redevelopment of the site would follow a trend of legacy corporate campuses being transformed into higher-density, mixed-use hubs.
The site’s proximity to affluent neighborhoods and major transit corridors makes it a highly sought-after parcel for developers looking to capitalize on regional growth. Cushman & Wakefield’s marketing emphasizes the campus’ visibility along one of the state’s busiest thoroughfares.
Mary Kay has a history of mobility, having occupied five different headquarters since its founding in 1963. The current campus has served as the company’s base since December 1995, following three previo
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