Meta has committed to giving Facebook and Instagram users in the European Union a choice when it comes to personalized ads, in line with the EU Digital Markets Act, the European Commission said on Monday.
“Meta will give users the effective choice between consenting to sharing all their data and seeing fully personalized advertising, and opting to share less personal data for a more limited personalized advertising experience,” the Commission said in a statement.
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Meta will introduce the new options to EU users in January next year, he added.
The European Commission warned Meta in June about potential daily fines after the American social media giant said it would only make limited changes to its payment or consent model to comply with the European Union’s Digital Markets Act.
Facebook’s owner was already fined $234 million in April after the EU antitrust enforcer claimed the model violated the DMA from its introduction in November 2023 to November 2024.
With information from Reuters
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