Mexican avocado producers, who live one of their best moments of the season for the euphoria of the Super Bowl, trusted Wednesday that the exports “are on the right track” in the midst of the tensions with the EU and the warning of tariffs of the US president , Donald Trump.
“We do not want to speculate, since this is a very delicate problem between authorities, what we expect is that we are on the right track, for when it touches the review of the subject because for us obviously (it is) the future of vision as an industry,” he said to Efe Armando López Orduña, general director of the Association of Producers and Avocado Exporting Packers of Mexico (APIAM).
The manager referred to the tariffs that the United States could impose, where the press secretary, Karoline Leavitt, said Tuesday that it remains in force on February 1 as the date of entry into force of the tariffs that Trump promised for the flow for the flow of migrants and drugs from Mexico.
According to figures shared by López Orduña, the economic value of the avocado season in Mexico is 3,000 million dollars, while in the United States its trade and sale provide 4.2 billion dollars.
In Mexico, avocados producers raise export to the United States the weeks before the Super Bowl to the point where in the first four weeks of this 2025, according to the Apeam, about 110,000 tons of this fruit have been sent to US soil make guacamole, mainly.
In addition, producers consider that the importance of the issue of tariffs is resolved in a favorable way is even greater in the face of the number of people who are used around avocado export.
According to figures shared by López Orduña, there are 78,000 direct jobs and 300,000 indirects that generate this industry.
The Apeam also states that its main avocado consumer is the United States, a country where per capita consumption is 4.1 kilograms, having as its best events the Super Bowl, and on May 5, when the battle of Puebla is commemorated and families gather in the US and include guacamole in their celebration.
The Super Bowl Lix, that is, the final of the NFL (National Football League), will be held on February 9 in New Orleans between Kansas City Chiefs and Philadelphia Eagles.
Meanwhile, the president of Mexico, Claudia Sheinbaum, expressed Wednesday at her morning conference that she “does not believe” that the tariffs are completed, although she claimed to have a plan to face them.
With EFE information
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