Mexico displayed this Thursday in Beijing a sample of its tourist attractions to publicize its “enormous potential” in the Chinese market, which in the last year has already shown an upward trend in the Latin American country, the sixth most visited in the world.
“Mexico is fashionable and is a tourist power,” said the Secretary of Tourism of Mexico, Josefina Rodríguez, in the opening of the first “Tourist Tianguis of Mexico in China”, which is also the first event of this type that the country celebrates outside its borders.
Throughout two days, states such as those of Baja California, Michoacán, Nayarit, Chiapas, Guanajuato, Guerrero and Mexico City will promote and give “a task” of their historical, cultural, natural and gastronomic heritage in a broadcast market that sends the world a hundred millions of tourists a year.
Of these, according to Rodríguez, almost 100,000 visitors arrived last year in Mexico, which places China as the 15th tourist broadcast market, although so far this year the Asian giant has climbed two positions, which implies an “impressive growth,” said the Mexican head of Tourism.
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Rodríguez advanced, without specifying dates, that his government “is working” on the implementation of the electronic visa for Chinese visitors and in “guaranteeing the tourist experience” of this segment.
Another attraction that the Aztec country will use as a claim is the celebration, in 2026, of the World Cup in shared headquarters with the US and of which Mexico will host more than fifteen games, something that they expect to attract fans from China, where the king sport has more and more followers.
During the “tianguis”, which means “market” in Nahuatl language, several presentations will be developed that will review, among other issues, the offer and connectivity between the two countries, Mexican cuisine or stereotypes that the North American country wants to break in the perception of the Chinese public.
There will also be artistic representations and panels about the World Cup and the Mayan Train, one of the star projects of the previous president, Andrés Manuel López Obrador, controversial due to his extra costs and environmental impact and that the current government wants to become “the great tourist destination of the world.”
Since the end of the Covid-19 Pandemia, Mexico has launched various strategies to recover and expand the Chinese tourism quota that it receives, among which the opening of new direct air routes between Shenzhen and Beijing, and Mexican destinations such as Tijuana or Mexico City.
With EFE information.
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