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Mitch Carlson, CEO of Green Corridors, has never been one to wait for the perfect moment to arrive. Since finishing high school, he focused on entering the workforce directly, driven by the desire to gain experience and solve problems. That vision has guided decades of work in technology-intensive industrial sectors and is reflected today in his leadership at Green Corridors, where he oversees the development of the Pegasi intelligent freight transportation system.
Carlson’s journey began long before his foray into logistics. After serving in a series of entry-level roles, he co-founded an energy services technology company that introduced innovative approaches to operational risk management, efficiency improvements and data aggregation. Over the following decade, he led the business as it expanded into multiple international markets within the oil and gas sector. Eventually, the company was acquired by a global energy technology company, marking the close of a long period of development and growth.
Carlson took a brief break before taking on a new challenge. He began running Snubbertech Manufacturing, a company that manufactures hydraulic workover units, snubbing units and specialized oilfield equipment from facilities in Texas and Alberta.
Its arrival in the field of logistics and infrastructure was not intentional. The opportunity arose from a chance encounter that led him to analyze an investment that would later become Green Corridors International. What began as an exploratory meeting soon transformed into an operational project. The company behind the concept had been evaluating different potential projects for years, and Carlson was finally invited to assume leadership of Green Corridors to drive the technology and commercialization efforts.
“Green Corridors is a technology company with its own Intelligent Freight Transportation System (IFTS) designed to move 53-foot trailers or ocean containers along short, high-volume trade corridors.” The concept is based on automated shuttles that operate on a double-track elevated guideway between specialized terminals, with a deployment model designed specifically for regions where cargo density and cross-border pressure generate constant congestion. Currently, the focus is on the Monterrey–Laredo corridor, as well as an application for seaports in the United States.
He joined Green Corridors in 2022, inheriting a portfolio of early work and strategic relationships. Within a year, after reviewing new information and reevaluating regional freight transportation dynamics, he led a change of focus toward the Monterrey–Laredo corridor. This shift involved redesigning and simplifying elements of the shuttles, terminals, propulsion systems, and elevated guidance approach. It also required coordinating efforts between two countries, various agencies and multiple trading partners. Carlson describes the process as an ongoing effort. “Everything is challenging,” he says. “There is no single part that stands out as the most difficult. The entire project requires focus, strategic planning and perseverance.”
Balancing the responsibilities of two companies, Green Corridors and Snubbertech Manufacturing, has become part of his leadership rhythm. It leverages Snubbertech’s engineering expertise, manufacturing capabilities and operational knowledge to support different components of the cargo shuttle program, while the logistics project expands the manufacturing company’s reach into a more diversified sector. The synergy between both organizations strengthens both and reinforces Carlson’s comfort in industries where the market is still in formation. “I’ve built in this type of environment before,” he says. “Creating a market that doesn’t fully exist yet is familiar territory.”
At Green Corridors, their leadership philosophy is based on consistency and discipline. He is methodical and maintains intense focus, qualities that reflect the complexity of a binational infrastructure project. It emphasizes long-term vision, daily engagement, and a willingness to move forward amidst uncertainty. It’s about maintaining forward movement. “Perseverance, perseverance, determination: they are not slogans. That is the culture we establish here,” he says.
Carlson also stresses the importance of adaptability. Although the IFTS system is based on a concept developed years ago, its current version has undergone a thorough modernization. The terminals, elevated double-track system, automated shuttle design and propulsion technologies have been updated to align with current demands. The company already has a US presidential permit for the cross-border structure. Design, simulation and software development continue in parallel, with construction planned for 2028.
At every stage, Carlson maintains a firm perspective. The path ahead involves regulatory coordination, capital planning and continued system refinement. However, he sees it as a natural part of the process, not obstacles. “We are moving forward,” he says. “This undertaking will require sustained commitment, and it is something I am prepared for.”
