Elon Musk’s social network, previously known as Twitter, has experienced a drop in American user traffic from the November presidential elections, while the traffic of the rival social media platform Bluesky has increased since then, according to data from the similar digital market intelligence company, although X remains significantly more popular than its competitor.
The daily websites of X (calculated month to month) lowered an average of 8.4% compared to November, after briefly increasing during the US elections and stabilizing largely in the following days, while the average daily active users per month on the platform fell 7.2% to 25 million in that same period of time, according to SimilarWeb.
Meanwhile, Bluesky maintained a boom after the elections on daily websites and in daily active users (calculated month by month), and similarWeb reports that average daily websites increased 21.5% compared to November, while average daily active users increased 2.3% to 1.5 million.
Bluesky has managed to maintain its number of daily active users above 1.5 million from the election, which marks a triple jump since the beginning of November, when active users added around 540,000.
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While X has experienced relatively small falls in traffic, it remains the most popular application, with an average of 25 million daily active users this month compared to the 1.5 million bluesky, according to preliminary data from SimilarWeb.
How has it gone to traffic X since the election day increased?
The daily websites of X (calculated day by day) have decreased by 34.2%, to 30.6 million, from its peak of 46.5 million on the day of the elections, according to the most recent data of similarWeb. Meanwhile, the daily active users of iOS and Android in X have decreased by 22.1% from the day of the elections until March 21, to 24.3 million, according to similarweb.
How is Bluesky’s traffic after the increase after the day of the elections?
Similar data shows that daily visits to the Bluesky website (calculated day by day) increased during the week after the elections, reaching a maximum of 2.6 million on November 15 and decreasing in December before rising to 2.6 million on March 21. This means that alternative X has managed to maintain its impulse in post -election traffic. However, daily active users in Bluesky have decreased since their increase after the elections, falling 28.5% to 1.5 million between November 15 and March 21.
Compared to X and Bluesky, the Meta Threads platform has the largest increase in daily active users (calculated month to month) since November, with an increase of 14% to 13.6 million since then.
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The elections turned out to be a blessing for the traffic of social networks on multiple platforms. However, X benefited more compared to Bluesky, reaching a maximum of 46.5 million daily active users on election day after starting November with around 34 million daily active users.
Musk and his 219 million followers probably contributed to the increase, since the billionaire owner of the platform made thousands of publications around the elections that obtained more than 33 billion visits, according to The Washington Post.
Musk, who supported and financed President Donald Trump in the last electoral cycle and gained popularity among right -wing social networks, has browsed a turbulent 2025.
The billionaire has received criticism for its role supervising the Trump government efficiency department, concern for its apparently diminished role in front of Tesla and a continuous reaction against a gesture that made in January compared to Nazi greeting, as well as publications and words of words related to the Nazis that it published in X.
Musk’s growing controversies do not seem to have affected X as they did with Tesla, against which they have publicly protested in recent weeks.
On the other hand, the social media platform maintains a domain in its field, while competitors such as Bluesky, who have grown, still control only a fraction of X. Bluesky’s traffic was co -founded by former Twitter executive director, Jack Dorsy, and has been presented as an alternative platform to X, which also allows users to make text publications and send messages to others.
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The application was only by invitation until last year and also allows users to block others, a welcome function for some who have had problems with the blocking function in X, which does not prevent blocked users from seeing the public publications of the user that blocks them. Bluesky spokeswoman Emily Liu, declared Forbes after the elections that the platform had a total of approximately 14.5 million users.
This note was originally published in Forbes United States
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