Nike plans to increase the prices of some products from next week and sell items on Amazon after six years, the company said Wednesday.
The company will increase the prices of adult clothing and equipment between 2 and 10 dollars, while those with prices between $ 100 and 150 will see an increase of $ 5.
The company obtains an important part of its shoes from China and Vietnam. With the crucial shopping season to classes approaching, Nike will not upload the prices of children’s products.
“We periodically evaluate our business and make price settings as part of our seasonal planning,” said Nike.
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Footwear prices that cost more than $ 150 will increase to 10, while products that cost less than $ 100 will not experience any increase. Nike Air Force 1, which cost 155, are exempt from the increase.
CNBC was the first to inform about price increases.
The German sportswear brand Puma said earlier this month that it had reduced shipments from China to the United States and that prices could increase in the country due to tariffs.
Back on Amazon
Nike will return to Amazon while the footwear manufacturer works to recover market share in the middle of new and modern competitors in the midst of a recovery effort under the command of executive director Elliott Hill.
Nike products at Amazon are currently sold through independent merchants, and the company stopped selling on the electronic commerce platform in 2019, since it changed its focus on sales on its own websites and stores.
His return to Amazon in the United States was part of his investments on his marketplace to reach more consumers, which also included expansion to new physical retailers such as the chain of departmental stores Printemps.
North America was the largest Nike market in terms of total income in 2024.
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Amazon notified some of those merchants that they will prohibit them from selling certain Nike products from July 19, since he was working directly with Nike, The Information reported, citing a message sent to merchants by the company.
“We are providing an extended period of time so that the small number of affected vendors sell their inventory of overlapping items,” said a Amazon spokesman.
With Reuters information
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